Partner Spotlight: Criteo

Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for retailers, brands, and publishers to collaborate and drive incremental sales by connecting shoppers to the things they need and love.

Criteo uses a transparent cost-per-click pricing model and measures value purely on post-click sales. Supported by automated learning of each shopper’s behaviors in mobile apps, online or in-store, Criteo’s solutions convert new customers and re-engage existing ones with real-time tailored ads.

We are proud to partner with Criteo to allow brands to connect their customer data from their mobile apps, websites and connected devices to Criteo’s platform with a few simple clicks. The data is then used to intelligently target users with personalized creatives to drive higher conversion rates.

Criteo by the numbers:

• $3.3 billion market capitalization (NASDAQ:CRTO)
• $900 billion ads served in 2016
• $550 billion in sales transactions analyzed in 2016
• 2,500 employees in 30 offices across the Americas, EMEA and Asia-Pacific

Who uses Criteo?

• DELL, Sony, eBay, Deezer, Ibotta
• Booking.com, Hotels.com, Expedia
• Santeplus, CoupeDuMonde2014
• BBO, 3 Suisses

To learn more about Criteo:

• Read the eBook The Smart Marketer’s Guide to Retargeting
• Download this report detailing 2017 Digital Commerce & Marketing Outlook