IntegrationsAugust 16, 2017

Partner Spotlight: Criteo

Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…

AuthorTricia PrashadTricia is a Senior Product Marketing Manager at mParticle.
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Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for retailers, brands, and publishers to collaborate and drive incremental sales by connecting shoppers to the things they need and love.

Criteo uses a transparent cost-per-click pricing model and measures value purely on post-click sales. Supported by automated learning of each shopper’s behaviors in mobile apps, online or in-store, Criteo’s solutions convert new customers and re-engage existing ones with real-time tailored ads.

We are proud to partner with Criteo to allow brands to connect their customer data from their mobile apps, websites and connected devices to Criteo’s platform with a few simple clicks. The data is then used to intelligently target users with personalized creatives to drive higher conversion rates.

Criteo by the numbers:

  • $3.3 billion market capitalization (NASDAQ:CRTO)
  • $900 billion ads served in 2016
  • $550 billion in sales transactions analyzed in 2016
  • 2,500 employees in 30 offices across the Americas, EMEA and Asia-Pacific

Who uses Criteo?

  • DELL, Sony, eBay, Deezer, Ibotta
  • Booking.com, Hotels.com, Expedia
  • Santeplus, CoupeDuMonde2014
  • BBO, 3 Suisses

To learn more about Criteo:

  • Read the eBook The Smart Marketer’s Guide to Retargeting
  • Download this report detailing 2017 Digital Commerce & Marketing Outlook

 

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