What’s new at mParticle, January 2018
The marketing technology landscape is constantly evolving, with over 5,000 tools currently available! To help customers build a best-in-breed stack that enables them to move at the speed of connected consumers and stay competitive in a shifting market, mParticle is committed to constantly expanding the partner ecosystem. Here’s a round up of integrations added in January:
New Event and Audience Integrations
Drawbridge’s cross-device technology helps brands connect with people more efficiently. Companies can license the Drawbridge Connected Consumer Graph® for cross-device data applications and manage and execute cross-device ad campaigns in real-time.
The new events integration with Drawbridge empowers marketers to instantly stream event data from mParticle to the Connected Consumer Graph® without relying on engineering resources. Drawbridge’s Connected Consumer Graph® identifies customers as they navigate across phone, tablet, or laptop using probabilistic matching.
Marketers can also use the audience integration to connect custom audience segments built in mParticle to Drawbridge’s Cross-Device Platform to deliver ads across multiple screens.
Treasure Data is a big data cloud service that specializes in simplifying marketers’ data management. Advertisers can leverage first-party data more easily and precisely by using Ad Networks, Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs) built on top of the Treasure Data cloud platform.
Companies can now stream real-time event data or custom audiences from mParticle to Treasure Data with a few clicks to begin advertising across Treasured Data’s expansive network of ad partners.
New Feed Integrations
Braze (formerly Appboy) is a lifecycle engagement platform that powers in-app messaging, push notifications, email, and more for top retail, gaming, and media brands. Using Braze, marketing, growth, and engagement teams can provide personalized, highly relevant messages and brand experiences and continuously optimize those experiences over time.
With this most recent feed integration, brands can quickly extract customer behaviour insights like in-app message views and email unsubscribes from Braze’s platform—including their Canvas and News Feed products—and instantly connect them to data warehouses, business intelligence dashboards, and analytics tools for further analysis.
New Audience Integrations
Criteo provides a marketplace for retailers, brands, and publishers to collaborate and drive incremental sales. Supported by automated learning of each shopper’s behaviors in mobile apps, online or in-store, Criteo’s solutions convert new customers and re-engage existing ones with real-time tailored ads.
The latest integration with Criteo allows brands to connect custom audience segments to Criteo’s platform to re-engage customers with dynamic paid display ads and optimize advertising spend by suppressing users who are already engaged with push or email campaigns.
Taptica is a global end-to-end mobile advertising platform that helps brands reach their most valuable users with a wide range of traffic sources available today. Their proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale.
The new integration with Taptica allows brands to instantly connect custom audience segments built with mParticle AudienceSync to Taptica’s DMP. Their DMP learns iteratively, continuously responding to new data, and enabling smarter decision making and improved revenue performance.
Jampp combines behavioral data with predictive technology to conduct tracking, real-time optimization, and mobile media buying at scale, with access to over 60% of global mobile traffic. Jampp helps brands acquire mobile app users with customized video, native, and display banner ads, as well as retain users with highly-targeted creative.
The latest integration with Jampp allows advertisers to use mParticle AudienceSync to create custom audience segments and connect them to Jampp’s DSP platform to acquire and engage mobile app customers.
Want to learn more about these integrations? Contact us!
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