mPulse Developer Digest January 2022

January 7, 2022

So your data warehouse is your source of truth? Here's why you still need a Customer Data Platform

Data warehouses and CDPs are two pillars of the modern data stack. Some have argued that companies need to choose one system or the other as a “source of truth” for their data. This article discusses how a CDP and a data warehouse can form a dynamic duo at the core of your data infrastructure.

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New Reads

How BD myShopi improved personalization while protecting data privacy

The mParticle Changelog is here!

Prevent data quality issues with these six habits of highly effective data

Engage customers based on their location with Radar, Braze, and Amplitude

Adexchanger talks: Living in the CDP era

Things we found interesting this month

NBCUnified: A billion consumer interactions. One single, scalable identity platform.

6 predictions for the analytics industry in 2022

Big tech privacy moves spur companies to amass customer data

Calculated Attributes use case guide

Calculated Attributes (CAs) helps brands quickly generate insights from their customer data without technical resources. See how Calculated Attributes can be used to power personalized experiences throughout the customer journey in this step-by-step use case guide.

Check it out