Data warehouses and CDPs are two pillars of the modern data stack. Some have argued that companies need to choose one system or the other as a “source of truth” for their data. This article discusses how a CDP and a data warehouse can form a dynamic duo at the core of your data infrastructure.
Calculated Attributes (CAs) helps brands quickly generate insights from their customer data without technical resources. See how Calculated Attributes can be used to power personalized experiences throughout the customer journey in this step-by-step use case guide.