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mPulse Newsletter December 2022

 
 
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December 9th, 2022 
 
How HBO Max powers personalized reengagement campaigns
 
To maximize subscriber engagement in the increasingly competitive streaming market, the HBO Max team wanted to ensure they were making subscribers aware of any new shows that might match their interests.

Leveraging mParticle, the HBO Max marketing team was able to define audiences based on subscribers’ content interests and previous episode views and connect them to 7+ tools for personalized recommendations. All without any development work.
 
Read the case study
 
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New Reads
 
Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)
 
Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene
 
How to use first-party data for programmatic advertising
 
How we improved performance and scalability by migrating to Apache Pulsar
 
Four ways to drive retention with mParticle Lifetime Profiles for Audiences
 
Supercharge your SMS campaigns with the mParticle Attentive integration
 
Deliver personalized loyalty experiences with the mParticle PAR Punchh integration
 
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Things we found interesting this month
 
Podcast: Demystifying Customer Data Platforms feat. mParticle CEO Michael Katz
 
ChatGPT passes the 2022 AP Computer Science A free response section
 
One-on-One with Chee Chew: Maximizing Value from Customer Data
 
 
 
Streamline your website integrations
 
Enter your organization's URL and see instantly which third-party integrations you could replace with a single SDK by adopting mParticle.
 
 
 
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