mPulse Newsletter December 2022

December 9th, 2022 
How HBO Max powers personalized reengagement campaigns
To maximize subscriber engagement in the increasingly competitive streaming market, the HBO Max team wanted to ensure they were making subscribers aware of any new shows that might match their interests.

Leveraging mParticle, the HBO Max marketing team was able to define audiences based on subscribers’ content interests and previous episode views and connect them to 7+ tools for personalized recommendations. All without any development work.
Read the case study
New Reads
Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)
Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene
How to use first-party data for programmatic advertising
How we improved performance and scalability by migrating to Apache Pulsar
Four ways to drive retention with mParticle Lifetime Profiles for Audiences
Supercharge your SMS campaigns with the mParticle Attentive integration
Deliver personalized loyalty experiences with the mParticle PAR Punchh integration
Things we found interesting this month
Podcast: Demystifying Customer Data Platforms feat. mParticle CEO Michael Katz
ChatGPT passes the 2022 AP Computer Science A free response section
One-on-One with Chee Chew: Maximizing Value from Customer Data
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