Build a single view of the customer
Modern customers engage across mobile apps and websites, at home and on-the-go. mParticle enables you to unify data from across channels to persistent customer profiles that can be used to power contextual marketing and understand the customer journey.
Increase customer lifetime value with real-time personalization
Future-proof your data strategy
Build your data strategy around business objectives, not the tools in your stack. Increase flexibility by moving vendor tools from the client-side to the server-side. Control how data is forwarded to downstream tools with plug and play integrations, and compare performance across tools with Audience A/B testing.
Manage identity throughout the customer journey
Design an identity architecture that makes sense for your business. Manage customer data from anonymous, first time engagements through to registered and loyal usage. Build an identity strategy where rider and driver profile data can be solved for individually, but addressed holistically.