Centralize your audience segmentation and break down silos across all of your marketing partners and channels.
Segment your customer base
- Group customers based on any combination of attributes
- Layer on third-party data including location, behaviors, and interests
Do more with your audience segments
Run multivariate testing
Split segments into different variants to test different tactics and messages
Share across the business
Securely share audience segments across business partners and functions
Orchestrate across channels
Coordinate campaigns across advertising and marketing, customer support, and more
Improve customer experience with real-time audiences
Learn how mParticle can be used to create and maintain audiences across devices, platforms and tools.
Introducing Lifetime Audiences and User Attribute Forwarding
The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.
How Overstock uses machine learning to drive one-to-one engagement
Learn how Overstock implemented sustainable, scalable technical systems to create seamless customer experiences and drive one-to-one engagement.