Centralize your audience segmentation and break down silos across all of your marketing partners and channels.
Segment your customer base
- Group customers based on any combination of attributes
- Layer on third-party data including location, behaviors, and interests
Do more with your audience segments
Run multivariate testing
Split segments into different variants to test different tactics and messages
Share across the business
Securely share audience segments across business partners and functions
Orchestrate across channels
Coordinate campaigns across advertising and marketing, customer support, and more
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Data ownership and an in-house approach: Activating first-party data in the programmatic world
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Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.