Centralize your audience segmentation and break down silos across all of your marketing partners and channels.

Segment your customer base

  • Group customers based on any combination of attributes
  • Layer on third-party data including location, behaviors, and interests

Do more with your audience segments

Run multivariate testing

Split segments into different variants to test different tactics and messages

Share across the business

Securely share audience segments across business partners and functions

Orchestrate across channels

Coordinate campaigns across advertising and marketing, customer support, and more

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to one year of complimentary access to mParticle. Learn more