Centralize your audience segmentation and break down silos across all of your marketing partners and channels.
Segment your customer base
- Group customers based on any combination of attributes
- Layer on third-party data including location, behaviors, and interests
Do more with your audience segments
Run multivariate testing
Split segments into different variants to test different tactics and messages
Share across the business
Securely share audience segments across business partners and functions
Orchestrate across channels
Coordinate campaigns across advertising and marketing, customer support, and more
Latest from mParticle
Audience suppression for paid media efficiency
By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by 12%.
Real-time, contextual marketing, across every channel
Overstock built a modern, best-of-breed marketing stack—with the customer at the core.
What’s new at mParticle, June 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.