Augment your customer information with additional data sources to gain more context and insight across your marketing and analytics activities.
Append third-party data and location-based context
- Augment customer profiles with demographic and intent data from sources such as the Oracle Data Cloud and Acxiom
- Transform raw coordinates into meaningful places using pre-built connectors with location data leaders
- Create addressable marketing segments based on enriched profiles using mParticle AudienceSync
Enhance your marketing with enriched profiles
Learn more about your customers
Enrich your first-party data collected from digital channels with offline behaviors from vendors like Oracle Datalogix
Sync customer profiles including behavioral and location attributes to any CRM system or data warehouse
Automate the delivery of messages and offers based on customers’ context and modeled scores using mParticle AudienceSync
Latest from mParticle
2020 Predictions: Customer data management practices
When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.
The difference between CDPs, DMPs, and CRMs
Discover the distinctions between these three very different martech solutions and which uses cases is best suited to your chosen technology provider.
Incentivize lapsed customers in-store with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.