Augment your customer information with additional data sources to gain more context and insight across your marketing and analytics activities.
Append third-party data and location-based context
- Augment customer profiles with demographic and intent data from sources such as the Oracle Data Cloud and Acxiom
- Transform raw coordinates into meaningful places using pre-built connectors with location data leaders
- Create addressable marketing segments based on enriched profiles using mParticle AudienceSync
Enhance your marketing with enriched profiles
Learn more about your customers
Enrich your first-party data collected from digital channels with offline behaviors from vendors like Oracle Datalogix
Sync customer profiles including behavioral and location attributes to any CRM system or data warehouse
Automate the delivery of messages and offers based on customers’ context and modeled scores using mParticle AudienceSync
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How to augment your DMP with a CDP
Rather than CDP vs DMP, forward-thinking brands are creating dynamic martech stacks capable of collecting, transforming, and activating customer data by using a CDP to augment their DMP. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.
Meet customer expectations for dynamic personalization
Manual batch processing of customer data, as is the norm for traditional customer engagement architecture, just doesn't cut it in the age of "now." Learn to create a martech stack for real-time personalization.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.