“Developers, analysts, PMs, and marketers at Chewy finally have an easy way to determine which app events are being collected and tagged across our entire technology stack”
Mobile Product Manager
Get consistent, accurate customer data with easy-to-use data quality tools
Build a cohesive data strategy to generate high-quality customer data
Identity matching and resolution to build a single user profile for all user activities.
Transform data at any stage of your customer data pipeline.
Rules and Transformations
Merge anonymous and known customer profiles programmatically while maintaining compliance.
User Aliasing API
For engineers to ensure proper event collection at run time
Validates development time code against a data plan and highlights errors to ensure adherence
An easy way for developers to interface with the mParticle platform through the command-line instead of the user interface
Stop polluting downstream systems with bad data
What’s a data plan?
A framework to standardize and validate customer data before it’s shared across systems, applications, and teams.
Review your data plans in the UI or download to share with other teams and tools.
Define the expected taxonomy and schema of your data points in your data plans.
Adapt your plans as needed
Continuously iterate with your teams to activate new versions of each plan as it evolves.
Built for scale
Devices seen per month
User sessions per month