Data Quality

Put your team’s trust back into your data

Bad data leads to wasted time, increased costs, and weaker decision-making across your entire organization. See how mParticle can help.

“Developers, analysts, PMs, and marketers at Chewy finally have an easy way to determine which app events are being collected and tagged across our entire technology stack”

Mobile Product Manager

Features

Get consistent, accurate customer data with easy-to-use data quality tools

    Data Master
    New
  • Build a cohesive data strategy to generate high-quality customer data

    IDSync
  • Identity matching and resolution to build a single user profile for all user activities.

    Rules and Transformations
  • Transform data at any stage of your customer data pipeline.

    User Aliasing API
  • Merge anonymous and known customer profiles programmatically while maintaining compliance.

data-quality

Data Master

New

Stop polluting downstream systems with bad data

What’s a data plan?

A framework to standardize and validate customer data before it’s shared across systems, applications, and teams.

Share plans

Review your data plans in the UI or download to share with other teams and tools.

Enforce schemas

Define the expected taxonomy and schema of your data points in your data plans.

Adapt your plans as needed

Continuously iterate with your teams to activate new versions of each plan as it evolves.

Built for scale

    5.6B

  • Identities resolved

    4.5B

  • Devices seen per month

    50B+

  • User sessions per month

    99.99%

  • Average uptime SLA

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to one year of complimentary access to mParticle. Learn more