Deterministically merge your users' activity across channels and devices into a single profile with the most flexible, privacy-safe identity solution on the market today.
Stitch together the customer journey
- Match customer identifiers across marketing, advertising, ecommerce, and other platforms
- Coordinate identifiers across the technology stack to increase targeting accuracy
- Synthesize all customer data to a unified profile
Support advanced data governance
Customize how identities are resolved
Create rules to automate when and how identities are stitched
Control when identities are stored
Define under what circumstances identities are stored versus not
Share identities across the business
Control when and which identifiers should be shared across teams, brands, and geographies
Combine omnichannel data across offline and online touchpoints for a more contextual customer experience
Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.
Tame your customer journey chaos with mParticle’s new User Aliasing API
mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.