Deterministically merge your users' activity across channels and devices into a single profile with the most flexible, privacy-safe identity solution on the market today.
Stitch together the customer journey
- Match customer identifiers across marketing, advertising, ecommerce, and other platforms
- Coordinate identifiers across the technology stack to increase targeting accuracy
- Synthesize all customer data to a unified profile
Support advanced data governance
Customize how identities are resolved
Create rules to automate when and how identities are stitched
Control when identities are stored
Define under what circumstances identities are stored versus not
Share identities across the business
Control when and which identifiers should be shared across teams, brands, and geographies
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Audience suppression for paid media efficiency
By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by 12%.
Real-time, contextual marketing, across every channel
Overstock built a modern, best-of-breed marketing stack—with the customer at the core.
What’s new at mParticle, June 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.