LoginRequest a demo

IDSync

Deterministically merge your users' activity across channels and devices into a single profile with the most flexible, privacy-safe identity solution on the market today.

Stitch together the customer journey

  • Match customer identifiers across marketing, advertising, ecommerce, and other platforms
  • Coordinate identifiers across the technology stack to increase targeting accuracy
  • Synthesize all customer data to a unified profile

Support advanced data governance

Customize how identities are resolved

Create rules to automate when and how identities are stitched

Control when identities are stored

Define under what circumstances identities are stored versus not

Share identities across the business

Control when and which identifiers should be shared across teams, brands, and geographies

Learn More

Webinars

Combine omnichannel data across offline and online touchpoints for a more contextual customer experience

Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.

March 01, 2019

mParticle Features

Tame your customer journey chaos with mParticle’s new User Aliasing API

mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.

Shabih Syed – July 17, 2019
Cross-device and platform identity management is made easy with IDSync

Identity

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

Rashel Shehata – September 20, 2017

Press Releases

mParticle releases next-generation customer data unification and orchestration capabilities

Latest launch introduces new APIs and platform features to improve data accuracy and control.

Richard Posluszny – July 17, 2019

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to one year of complimentary access to mParticle. Learn more