Bring customer profiles to life with User Activity View
Understand customers' journeys to purchase in real time with User Activity VIew; access detailed customer profiles including identifiers, history, and beyond.
To understand your customers as individuals and create personalized one-to-one customer experiences, you need access to a single customer view.
But, traditional marketing practices have not been able to deliver it. A customer might interact with your brand by searching for a product on their phone in the morning, clicking on an Instagram ad around lunch, then opening up your website after work, and these behaviors are all associated to different user profiles.
mParticle’s customer data platform provides industry-leading identity resolution capabilities and the ability to unify records into a single source of truth. Today, we are excited to introduce User Activity View (UAV), a new enhancement to those capabilities. This feature gives brands a real-time bird’s eye view of users that includes all identifiers, attributes, and history across devices and channel. Brands can think of User Activity View as a way to search for individual records containing all the details on a customer’s past interactions with their business.
Brands can search for a specific customer profile using an identifier such as email address, and mParticle will return all profiles featuring that email address in a matter of seconds.
Clicking a search result yields a comprehensive record of all customer data collected to date, including the following:
- User details: Identifiers such as email and customer ID and key performance metrics about users, such as first seen date and when they last visited the app
- Devices: Device IDs and when they were last seen on that device
- User attributes: Name, membership status, last purchase
mParticle will customize this view based on the types of data and key KPIs important to each brand. If you use a loyalty number as an identifier, for example, it will be displayed in the user detail section.
In addition to displaying first-party data collected directly from your digital properties, User Activity View also includes data from other cloud sources like attribution vendors and third-party sources, like demographic segments.
UAV also provides a timeline of a users’ activity across properties, channels, technology partners, and more.
This granular view is great for troubleshooting and customer journey analytics, especially when it comes to understanding the series of events that led to conversion, such as an app download or a purchase, for a high-value user. Contact us for more information!
Interested in staying up to date with mParticle and the greater digital marketing ecosystem? Subscribe to our weekly newsletter here.
Latest from mParticle
Miss the bloat: Improving mobile user experience through SDK abstraction
Mobile is a critical touchpoint for modern B2C brands, large and small, but it can quickly go wrong. Performance-impacting bloat and arduous testing and managing of multiple services and integrations can impact user experiences negatively on mobile. Join us on April 16 at 3pm ET to learn how you can leverage SDK abstraction so your app can have all the functionality, with none of the dependencies, for better mobile experiences.
Personalization strategies across online and offline channels
Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.
CCPA Compliance with mParticle
Learn how mParticle can help you comply with the upcoming California Consumer Privacy Act of 2020 (CCPA), slated for enforcement on July 1, 2020.