mParticle ProductNovember 01, 2017

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Iterable, featured in the Mobile Marketing Automation column of mParticle’s Periodic Table of App Data SDKs, is a growth marketing platform that powers true omni-channel relevance at scale. Iterable automates messaging with an easy-to-use, drag-and-drop workflow allowing marketers to create sophisticated customer journeys without using technical resources.

Our partnership allows marketers to coordinate campaigns across Iterable and 175+ other platforms without having to build one-off integrations. Together, we close the loop on customer data flowing through Iterable’s platform. Marketers can now stream data directly from mobile, web and other sources to Iterable as well as extract campaign metrics like deliverability, open rates, click rates, and conversions. Here are a few examples of the use cases you can power with mParticle and Iterable:

  • Instantly connect Iterable campaign metrics to analytics tools and data warehouses to run advanced analysis on campaign performance
  • Build an audience segment of users that unsubscribed from emails and connect it to Facebook to re-engage them with promotional ads
  • Build an audience segment in mParticle based on any combination of mobile, web, CRM, location data and much more then connect it to Iterable, Snapchat and Liftoff for a well orchestrated multi-channel campaign across email, push, social and ad networks

Who uses Iterable?

To learn more about Iterable

Latest from mParticle

M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024
TVBS partners with mParticle


TVBS partners with mParticle to build a 360-degree customer view

January 31, 2024


mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

December 18, 2023


mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

November 30, 2023

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access