mParticle Product—November 01, 2017

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Iterable, featured in the Mobile Marketing Automation column of mParticle’s Periodic Table of App Data SDKs, is a growth marketing platform that powers true omni-channel relevance at scale. Iterable automates messaging with an easy-to-use, drag-and-drop workflow allowing marketers to create sophisticated customer journeys without using technical resources.

Our partnership allows marketers to coordinate campaigns across Iterable and 175+ other platforms without having to build one-off integrations. Together, we close the loop on customer data flowing through Iterable’s platform. Marketers can now stream data directly from mobile, web and other sources to Iterable as well as extract campaign metrics like deliverability, open rates, click rates, and conversions. Here are a few examples of the use cases you can power with mParticle and Iterable:

Instantly connect Iterable campaign metrics to analytics tools and data warehouses to run advanced analysis on campaign performance
Build an audience segment of users that unsubscribed from emails and connect it to Facebook to re-engage them with promotional ads
Build an audience segment in mParticle based on any combination of mobile, web, CRM, location data and much more then connect it to Iterable, Snapchat and Liftoff for a well orchestrated multi-channel campaign across email, push, social and ad networks