Tag

Audience segmentation

M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

Workshops

Personalize this holiday season’s re-acquisition campaigns with real-time Audiences use cases

mparticle-lifetime-profiles-audiences

mParticle Product

Four ways to drive retention with mParticle Lifetime Profiles for Audiences

mparticle-hbo-max

Growth

How HBO Max launched personalized reengagement campaigns

Growth

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

audience-estimator

mParticle Product

Get instant insights into your first-party data set with mParticle Audience Estimator

Growth

What is customer journey management, and how can you get started?

journey builder

mParticle Product

Transform your customer journey management with mParticle Journey Builder

Media Coverage

mParticle launches toolkit to help brands optimize cross-channel customer journeys

lifetime-profiles

Press Releases

mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty

mparticle-yahoo-integration

mParticle Product

Power first-party advertising with mParticle's Yahoo! integration

building audience segments

Growth

Where should you be building your audience segments?

sessionm loyalty

mParticle Product

Drive loyalty with mParticle and SessionM

high growth data strategy

Growth

3 data strategies for high-growth companies

data-pipeline

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

dmp strategy

Growth

The DMP conundrum

customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Learn how to build custom audiences effectively and efficiently

Growth

Building custom audiences in a world gone madtech

7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

mParticle Product

Iterable partnership

Power identity-based marketing with AudienceSync from mParticle

mParticle Product

Power identity-based marketing with AudienceSync

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Growth

How SeatGeek tests new channels for growth

Mobile-marketing-strategy

Growth

Inside Gilt's mobile marketing strategy

user acquisition mobile games

Growth

Simplify user acquisition for mobile games

Engineering

The problem with app updates: Communication breakdown

mParticle Product

Segment Builder Enhancements