Four ways to drive retention with mParticle Lifetime Profiles for Audiences
Learn more about mParticle Lifetime Profiles for Audiences, now in Early Access, and check out these four ways you can use Lifetime Profiles to increase retention and customer lifetime value.
How HBO Max launched personalized reengagement campaigns
With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.
Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI
AI-driven insights are powerful catalysts for supercharging your customer data. But all too often, these resources are siloed in data science departments, disconnected from go-to-market teams who possess the skills to maximize their value. This article demonstrates how mParticle can help you leverage intelligent attributes to maximize the impact of your engagement campaigns without engineering support.
Get instant insights into your first-party data set with mParticle Audience Estimator
It's hard to use customer data to drive business results when your customer data set is a black box. mParticle Audience Estimator allows you to understand the size of customer segments in seconds so that you can build better Audiences and optimize each customer's journey.
What is customer journey management, and how can you get started?
The average customer now needs six touchpoints before they make a purchase. How do you manage that experience so that it feels personalized at scale? In this article we’ll dive deep into customer journey management: what it is, why it’s important, and how to get started.
Transform your customer journey management with mParticle Journey Builder
Journey Builder is the visual orchestration tool in mParticle’s new Journeys workflow. It’s incredibly powerful, but powerful at doing what? And what problems will it help your team solve? Let’s get into it.
mParticle launches toolkit to help brands optimize cross-channel customer journeys
VentureBeat's Shubham Sharma provides coverage of mParticle's most recent product launch, Journeys.
mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty
New mParticle feature allows brands to leverage historical user data to create more personalized experiences across the entire customer lifecycle.
Power first-party advertising with mParticle's Yahoo! integration
Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.
Where should you be building your audience segments?
Every tool seems to offer segmentation capabilities these days. Disconnected audiences builders, however, can lead to overreliance on developer support and disjointed customer experiences. Learn more about data infrastructure and when it helps to centralize your audience segmentation.
Drive loyalty with mParticle and SessionM
With the new SessionM integration, mParticle customers can supercharge their loyalty programs with high-quality first-party customer data, and use insights gained from their loyalty program to increase ad spend efficiency and find new high-value customers.
3 data strategies for high-growth companies
As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.
New platform features: Data infrastructure, quality, governance, and personalization streamlined
Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.
CDP use cases: Retail Banking
Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: QSR
Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.
Building custom audiences in a world gone madtech
Learn how to build custom audiences effectively and efficiently.
7 ways the top quick-serve restaurant apps engage their users
Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!
By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.
Power identity-based marketing with AudienceSync
A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
How SeatGeek tests new channels for growth
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.
Inside Gilt's mobile marketing strategy
Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.
Simplify user acquisition for mobile games
Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.
The problem with app updates: Communication breakdown
While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.