CDPOctober 23, 2018

Intelligently re-engage shopping cart abandoners

mParticle deepens Facebook integration with event-level data

Overview

Customers can abandon shopping carts for many reasons, including interruptions like needing to find a credit card or technical issues like their phone dying or their checkout page not loading quickly enough, but that does not mean they no longer want or need the products in their carts.

With approximately 75% of customers abandoning their shopping carts globally, this audience segment represents an ideal opportunity for brands to retarget customers likely to convert. Sometimes your customers just need a little reminder of their incomplete purchase to get them over the finish line. Using mParticle’s Facebook event integration, brands can trigger and track re-engagement campaigns across Facebook to target shopping cart abandoners in real time.

How to increase conversions with Facebook and mParticle

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Set up

Prerequisite

To enable mParticle’s Facebook event integration, you will need to access  on your Facebook Ads dashboard:

  • For iOS/tvOS and Android platforms: Your app’s Facebook Application ID and Application Secret
  • For the Web platform: Your Facebook Pixel ID

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Testing

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//Facebook SDK call
Bundle parameters = new Bundle();
parameters.putString(AppEventsConstants.EVENT_PARAM_CURRENCY, "USD");
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "shoes");
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "HDFU-8452");

logger.logEvent(AppEventsConstants.EVENT_NAME_ADDED_TO_CART,
        54.23,
        parameters);

//Equivalent mParticle SDK call
MPProduct product = new MPProduct.Builder("A Shoe", "HDFU-8452")
    .quantity(1)
    .unitPrice(54.23)
    .totalRevenue(54.23)
    .productCategory("shoes")
    .currencyCode("USD")
    .build();
mp.logProductEvent(MPProduct.Event.ADD_TO_CART, product);

Additional resources

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