Intelligently re-engage shopping cart abandoners
Overview
Customers can abandon shopping carts for many reasons, including interruptions like needing to find a credit card or technical issues like their phone dying or their checkout page not loading quickly enough, but that does not mean they no longer want or need the products in their carts.
With approximately 75% of customers abandoning their shopping carts globally, this audience segment represents an ideal opportunity for brands to retarget customers likely to convert. Sometimes your customers just need a little reminder of their incomplete purchase to get them over the finish line. Using mParticle’s Facebook event integration, brands can trigger and track re-engagement campaigns across Facebook to target shopping cart abandoners in real time.
How to increase conversions with Facebook and mParticle
Ut venenatis tellus in metus vulputate eu scelerisque felis. A scelerisque purus semper eget duis at tellus. Amet cursus sit amet dictum sit amet justo. Ornare lectus sit amet est placerat in egestas erat. Sed vulputate mi sit amet mauris commodo. Lectus vestibulum mattis ullamcorper velit sed ullamcorper. Id diam maecenas ultricies mi eget mauris. Netus et malesuada fames ac turpis egestas. Eu lobortis elementum nibh tellus molestie nunc. Ornare quam viverra orci sagittis eu. Urna id volutpat lacus laoreet non curabitur. Dignissim enim sit amet venenatis urna cursus eget nunc. Feugiat vivamus at augue eget arcu.
Set up
Prerequisite
To enable mParticle’s Facebook event integration, you will need to access on your Facebook Ads dashboard:
- For iOS/tvOS and Android platforms: Your app’s Facebook Application ID and Application Secret
- For the Web platform: Your Facebook Pixel ID
1. Faucibus et molestie ac feugiat sed lectus.
ulvinar sapien et ligula ullamcorper. Faucibus et molestie ac feugiat sed. Tortor consequat id porta nibh venenatis. Amet porttitor eget dolor morbi non.
2. Faucibus et molestie ac feugiat sed lectus.
ulvinar sapien et ligula ullamcorper. Faucibus et molestie ac feugiat sed. Tortor consequat id porta nibh venenatis.
3. Faucibus et molestie ac feugiat sed lectus.
ulvinar sapien et ligula ullamcorper. Faucibus et molestie ac feugiat sed. Tortor consequat id porta nibh venenatis.
4. Faucibus et molestie ac feugiat sed lectus.
ulvinar sapien et ligula ullamcorper. Faucibus et molestie ac feugiat sed. Tortor consequat id porta nibh venenatis.
5. Faucibus et molestie ac feugiat sed lectus.
ulvinar sapien et ligula ullamcorper. Faucibus et molestie ac feugiat sed. Tortor consequat id porta nibh venenatis.
6. Faucibus et molestie ac feugiat sed lectus.
ulvinar sapien et ligula ullamcorper. Faucibus et molestie ac feugiat sed. Tortor consequat id porta nibh venenatis.
Testing
Faucibus et molestie ac feugiat sed lectus. Pulvinar sapien et ligula ullamcorper. Faucibus et molestie ac feugiat sed. Tortor consequat id porta nibh venenatis. Amet porttitor eget dolor morbi non. Tincidunt vitae semper quis lectus nulla at volutpat. Etiam sit amet nisl purus in mollis nunc. Nascetur ridiculus mus mauris vitae ultricies. Vulputate odio ut enim blandit volutpat maecenas. Viverra ipsum nunc aliquet bibendum. Dapibus ultrices in iaculis nunc sed augue.
//Facebook SDK call
Bundle parameters = new Bundle();
parameters.putString(AppEventsConstants.EVENT_PARAM_CURRENCY, "USD");
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "shoes");
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "HDFU-8452");
logger.logEvent(AppEventsConstants.EVENT_NAME_ADDED_TO_CART,
54.23,
parameters);
//Equivalent mParticle SDK call
MPProduct product = new MPProduct.Builder("A Shoe", "HDFU-8452")
.quantity(1)
.unitPrice(54.23)
.totalRevenue(54.23)
.productCategory("shoes")
.currencyCode("USD")
.build();
mp.logProductEvent(MPProduct.Event.ADD_TO_CART, product);Additional resources
Latest from mParticle
Try out mParticle
See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.
Startups can now receive up to one year of complimentary access to mParticle. Receive access