Integrations

Collect and connect Abakus Inc. data with mParticle

Abakus is marketing measurement software. Abakus helps brands optimize marketing to more efficiently acquire new customers and effectively retain existing customers.

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PlatformAndroid, iOS, tvOS

Supports

Minimum mParticle SDK Version
Android0.0
iOS0.0
tvOS0.0
Data Types
Session Start
Session End
App Event
Screen View
Crash Report
Application State Transition
Commerce Event
User Attribute Change
User Identity Change
User IDs
Other
Customer ID
Email Address
Facebook ID
Google ID
Microsoft ID
Twitter Handle
Yahoo ID
Device IDs
Android Device ID
iOS IDFV
Google Advertising Identifier
iOS IDFA
Available Configurations Added
OutputEvents

Benefits

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Derive Customer Intelligence

Gather a holistic view of your customers by combining data from all sources and sending it to Abakus Inc.

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Measure and Optimize Campaigns

Send relevant conversion event data to Abakus Inc. for attribution and analysis of cross-channel spend

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Send Data Immediately

Send data from mobile apps, web pages and more to Abakus Inc. without any custom development required