Integrations

Collect and connect MailChimp data with mParticle

Mailchimp provides an email marketing platform. Features include campaign design, tracking, segmentation and list management.

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PlatformiOS, Android, Unity iOS, Unity Android, Out of Band

Supports

Minimum mParticle SDK Version
iOS1.6
Android1.0
Unity iOS0.0
Unity Android0.0
Out of Band0.0
Data Types
Opt Out
App Event
User Identity Change
User IDs
Email Address
Device IDs
Available Configurations Added
InputFeeds
OutputEvents, Audience

Benefits

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Personalize the Customer Journey

Stream real-time, actionable data to MailChimp to increase conversion and engagement rates

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Measure and Optimize Campaigns

Send relevant conversion event data to MailChimp for attribution and analysis of cross-channel spend

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Connect with All Services

Connect your MailChimp data with other marketing, analytics and business intelligence platforms easily and effortlessly