Collect and connect SmarterHQ data with mParticle
SmarterHQ is a multi-channel behavioral marketing platform, empowering B2C marketers to personalize individual customer interactions in real-time.
Personalize the Customer Journey
Stream real-time, actionable data to SmarterHQ to increase conversion and engagement rates
Derive Customer Intelligence
Gather a holistic view of your customers by combining data from all sources and sending it to SmarterHQ
Measure and Optimize Campaigns
Send relevant conversion event data to SmarterHQ for attribution and analysis of cross-channel spend
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.