Integrations
Collect and connect Twitter data with mParticle
The Twitter integration allows you to track the performance of your Twitter ads using Conversion Tracking and target users across the Twitter platform using Twitter’s Tailored Audiences
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Supports
Minimum mParticle SDK Version
Mobile Web0.0
Data Types
Screen View
User IDs
Twitter Handle
Email Address
Device IDs
Android Device ID
iOS IDFA
Google Advertising Identifier
Available Configurations Added
OutputEvents, Audience
Benefits
Measure and Optimize Campaigns
Send relevant conversion event data to Twitter for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Twitter without any custom development required
Enrich with Third Party Data
Enrich Twitter data with data from other third-party services for enhanced insight and actionability
