Integrations
Collect and connect Xandr data with mParticle
Xandr enables and optimizes the sale and purchase of digital advertising. Its real-time platform enables publishers to maximize yield and allows marketers or agencies to harness data to deliver intelligent and customized campaigns.
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Links
Category
PlatformiOS, Android, Unity iOS, Unity Android, Mobile Web
Supports
Minimum mParticle SDK Version
iOS1.6
Android1.0
Unity iOS0.0
Unity Android0.0
Mobile Web0.0
Data Types
User IDs
Device IDs
Android Device ID
iOS IDFA
Google Advertising Identifier
Partner Id
Available Configurations Added
OutputAudience, Id Sync
Benefits
Measure and Optimize Campaigns
Send relevant conversion event data to Xandr for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Xandr without any custom development required
Enrich with Third Party Data
Enrich Xandr data with data from other third-party services for enhanced insight and actionability
