Collect and connect Xandr data with mParticle
Xandr enables and optimizes the sale and purchase of digital advertising. Its real-time platform enables publishers to maximize yield and allows marketers or agencies to harness data to deliver intelligent and customized campaigns.
Measure and Optimize Campaigns
Send relevant conversion event data to Xandr for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Xandr without any custom development required
Enrich with Third Party Data
Enrich Xandr data with data from other third-party services for enhanced insight and actionability
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.