Earlier this year mParticle was named an official Snapchat Audience Match partner enabling marketers to send and sync custom audience lists with Snapchat directly from mParticle. We’re excited today to announce a deeper dimension to our integration – events.
With this new integration, brands can now stream event-level data to Snapchat via mParticle, without custom integrations or the need to install any additional code libraries into their apps.
As you may already know, Snapchat offers goal-based bidding options where you can optimize around campaign goals such as app installs, purchases and more. mParticle’s event integration can now feed the relevant conversion data to Snapchat so you can measure and optimize everything on the fly!
Not only can mParticle now serve as a conduit for getting conversion data from native apps, web properties and CRM systems into Snapchat, our API can also deliver data that’s being managed by attribution providers such as Appsflyer, Tune, Adjust and Kochava so you have a single, consistent view of all your conversions and can act upon performance insights instantly.