Tag

Advertising

mparticle-aws

Press Releases

mParticle Announces Support for AWS for Advertising & Marketing Initiative

We're excited to share that mParticle has been selected as a featured industry partner of the AWS for Advertising & Marketing initiative.

November 30, 2022
predictive-advertising

Growth

How to improve ROAS with predictive advertising

As paid media budgets tighten and consumer expectations increase, delivering highly-targeted paid campaigns is critical. This article walks through how predictive advertising can increase paid efficiency, and how you can get started with AI without a team of data scientists.

Kiera Abbamonte – October 10, 2022
mparticle-google-enhanced-conversions

mParticle Product

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.

Joey Colvin – May 24, 2022
myshoppi customer story

Growth

How BD myShopi improved personalization while protecting consumer data privacy

BD myShopi connects consumers with exclusive deals from Europe's leading retailers. Learn how they leverage mParticle to present consumers with relevant offers while also supporting data privacy.

mparticle-customlytics

Growth

Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map

There are many growth frameworks teams can use to manage the customer lifecycle. Not many, however, are designed specifically for mobile app marketing. This post walks through how you can use Customlytics's new Marketing Master Map to frame your mobile customer lifecycle.

Anna-Theresa Priester – August 05, 2021

Growth

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.

Tim Norris – September 26, 2019
Woman looking down at her phone.

Growth

Real-time marketing for modern brands

Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?

David Spitz – May 17, 2019
dmp strategy

Growth

The DMP conundrum

What happens when you KonMari your martech stack?

Joey Colvin – May 03, 2019
customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.

Abril McCloud
Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud
cdp-vs-dmp

Growth

CDP vs. DMP: What’s the difference and which one should you use?

Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a Customer Data Platform to augment your Data Management Platform. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.

Kiera Abbamonte – June 17, 2022

Company

7 New digital marketing stats that jump off the page

These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.

mParticle Product

Improve Snapchat campaign measurement

Improve your campaign measurement by integrating mParticle and Snapchat.

Tricia Prashad – August 07, 2017
3 ways to leverage audience A/B testing

Growth

3 ways to leverage audience A/B testing

A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.

Justin McManus – November 15, 2017

mParticle Product

Tapad partnership

Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.

Tricia Prashad – October 25, 2017
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Growth

How SeatGeek tests new channels for growth

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Nidhi Teerdhala

mParticle Product

Snapchat partnership with mParticle

By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.

Tricia Prashad – January 10, 2018
Mobile-marketing-strategy

Growth

Inside Gilt's mobile marketing strategy

Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.

Abril McCloud
Smartphone sitting on a wooden table. How do I find my Google ad ID

Growth

How to find your mobile device identifiers

Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.

Sean Ryan – January 07, 2015

Engineering

The problem with app updates: Communication breakdown

While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.

Coby Berman – August 12, 2015

mParticle Product

Announcing our Millennial Media, Google Ads, and AppLift integrations

We are excited to announce several new integrations that are now live!

Shana Pilewski – October 07, 2015