For content to truly make an impact, it needs to be relevant—not only to the individual who’s viewing it, but also relevant in the context and environment they’re viewing it in. That’s a lot to take into account when deciding which ad to deliver when and to whom. And it gets even more complex if you’re trying to do this across multiple ad networks.
Conversant, a digital advertising platform, helps brands like Old Navy, Intuit, and Travelocity delivers ads across 1.1 million websites via 6,000 direct publisher integrations. They also provide closed-loop measurement to give brands full visibility into campaign performance and media buying across channels.
mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads. Marketers can now combine their mobile app data with Conversant’s insights from more than 4,000 retailers and 80 billion online daily interactions to inform real-time bidding and ad delivery decisions.
For example, brands that want to re-engage consumers can combine in-app purchase data via mParticle with customer insights from Conversant to deliver ads featuring products similar to their past purchases. And brands can enable this integration with just a few clicks, saving time on code updates, to instantly stream data to Conversant and power smarter ad campaigns.
This integration only takes a few minutes to set up within the mParticle platform. Start using your mobile data to inform your advertising decisions and improve ROI, by getting started with Conversant and mParticle today.