Tag
Growth
Zendesk vs. Salesforce: Which CRM is better for your marketing team?
mParticle Product
Deliver personalized loyalty experiences with the mParticle PAR Punchh integration
How HBO Max launched personalized reengagement campaigns
How to use your customer data to predict customer churn
Press Releases
Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio
How BD myShopi improved personalization while protecting consumer data privacy
Company
Why I’m Here — I’ve joined mParticle to build the future of customer relationships
How to leverage user data to improve customer service
Personalize Support with mParticle and Zendesk
Engineering
The value of a universal customer ID across your tech stack
Customer acquisition and retention: Which should you focus on?
3 ways to act on shifts in customer sentiment
Target with precision with Amazon Advertising
Real-time marketing for modern brands
How to embed trust in the customer journey
CDP use cases: Retail Banking
Customer Data Platform use cases: QSR
Customer Data Platform Retail use cases
Media Coverage
It always make sense for apps to send personalized messages…except when it doesn’t
Data strategy
Overstock's machine learning personalization engine
Power smarter advertising with Conversant and mParticle
Zendesk partnership
3 ways to leverage audience A/B testing
Tapad partnership
The 5 steps to customer-centric mobile commerce
Announcing our Millennial Media, Google Ads, and AppLift Integrations
The problem with app updates: Communication breakdown
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