Tag

Customer retention

zendesk-vs-salesforce

Growth

Zendesk vs. Salesforce: Which CRM is better for your marketing team?

mparticle-punchh-integration

mParticle Product

Deliver personalized loyalty experiences with the mParticle PAR Punchh integration

mparticle-hbo-max

Growth

How HBO Max launched personalized reengagement campaigns

predict-customer-churn

Growth

How to use your customer data to predict customer churn

mparticle-marley-spoon

Press Releases

Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio

myshoppi customer story

Growth

How BD myShopi improved personalization while protecting consumer data privacy

katie-cerar

Company

Why I’m Here — I’ve joined mParticle to build the future of customer relationships

Growth

How to leverage user data to improve customer service

mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

mParticle Product

Personalize Support with mParticle and Zendesk

universal-customer-id

Engineering

The value of a universal customer ID across your tech stack

customer acquisition and retention

Growth

Customer acquisition and retention: Which should you focus on?

customer sentiment

Growth

3 ways to act on shifts in customer sentiment

amazon advertising targeting

mParticle Product

Target with precision with Amazon Advertising

Woman looking down at her phone.

Growth

Real-time marketing for modern brands

trust customer journey

Growth

How to embed trust in the customer journey

customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Customer Data Platform Retail

Growth

Customer Data Platform Retail use cases

Media Coverage

It always make sense for apps to send personalized messages…except when it doesn’t

machine learning personalization

Data strategy

Overstock's machine learning personalization engine

mParticle Product

Power smarter advertising with Conversant and mParticle

mParticle Product

Zendesk partnership

3 ways to leverage audience A/B testing

Growth

3 ways to leverage audience A/B testing

mParticle Product

Tapad partnership

Growth

The 5 steps to customer-centric mobile commerce

mParticle Product

Announcing our Millennial Media, Google Ads, and AppLift Integrations

Engineering

The problem with app updates: Communication breakdown