mPulse Newsletter September 2022

September 9th, 2022

How mature is your organization's customer data strategy?

Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Try this customer data maturity quiz and get an assessment of your org's customer data maturity level along with recommendations on how to take your customer data strategy to the next level.

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New Reads

Transform customer data into predictive insights with an AI CDP

Step-by-step tutorial: How to use mParticle to generate predictive insights and maximize marketing ROI

All mParticle customers can now try Indicative product analytics tool for free

How to understand your organization's customer data maturity

What's the difference between predictive and prescriptive analytics?

Connected by mParticle Episode 8: The death of the cookie with Sean Oakley, Director of Data Product Management at NBCUniversal

Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio

mParticle's security posture protects client data from ever-evolving threats

Things we found interesting this month

California attorney general announces first CCPA enforcement action

Why we need to stop thinking of data as oil

How to Make a Subscription App Successful

Upleveling your customer data: data maturity and customer journeys

We are bringing together Katarina French, Senior Manager of Customer Data Strategy & Commercialization at Myplanet along with Jonathan Senin, Senior Product Marketing Manager at mParticle for a fireside chat focused on how to build a strong foundation of customer data to make better decisions.

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