mPulse Newsletter September 2022

September 9th, 2022 
How mature is your organization's customer data strategy?
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Try this customer data maturity quiz and get an assessment of your org's customer data maturity level along with recommendations on how to take your customer data strategy to the next level.
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New Reads
Transform customer data into predictive insights with an AI CDP
Step-by-step tutorial: How to use mParticle to generate predictive insights and maximize marketing ROI
All mParticle customers can now try Indicative product analytics tool for free
How to understand your organization's customer data maturity
What's the difference between predictive and prescriptive analytics?
Connected by mParticle Episode 8: The death of the cookie with Sean Oakley, Director of Data Product Management at NBCUniversal
Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio
mParticle's security posture protects client data from ever-evolving threats
Things we found interesting this month
California attorney general announces first CCPA enforcement action
Why we need to stop thinking of data as oil
How to Make a Subscription App Successful
Upleveling your customer data: data maturity and customer journeys
We are bringing together Katarina French, Senior Manager of Customer Data Strategy & Commercialization at Myplanet along with Jonathan Senin, Senior Product Marketing Manager at mParticle for a fireside chat focused on how to build a strong foundation of customer data to make better decisions.
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