mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
mParticle’s new API could help marketers with “anonymous user” data
Jennifer Cannon of MarketingLand writes about mParticle's User Aliasing API and how the merging of customer profiles can help marketers get closer to a 360-degree view of their customers.
Assembly, activation, and the many flavors of Customer Data Platforms
In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.
Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers
AdExchanger's Allison Schiff speaks with mParticle CEO & Co-founder, Michael Katz, about the potential impact of Apple's privacy-safe social login, which was announed at its Worldwide Developers Confernece (WWDC).
Zendesk acquires Smooch, LinkedIn updates Sales Navigator, more news
In this weekly roundup, CMSWire's Dom Nicastro notes mParticle's ISO 27001 security certification as well as the receipt of mParticle's SOC 2 Type II audit report.
The inside story of the Burger King campaign that changed the brand’s entire outlook on marketing
Burger King's Global CMO, Fernando Machado, details the Whopper Detour campaign and notes where mParticle fits in its technology stack in this contributed story.
Lessons learned from CDP implementations
CMSWire's Dom Nicastro recently spoke with mParticle's Head of Product, Craig Kelly, to better undestand lessons he learned when implementing a Customer Data Platform.
Surfboards, free flights and unlimited books: These are 9 of the coolest perks of 2019
In this Inc. article, mParticle is highlighted for its innovative Pawternity program. Learn more about it in this story now.
mParticle's formula for CX
DMN's Kim Davis discusses Acceleration 2019, the launch of mParticle's Accelerator program and the announcement of our latest real-time Profile API in this customer experience-focused story.
mParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech
Business Insider's Lauren Johnson spoke with mParticle's CEO & Co-founder, Michael Katz, and Head of Product, Craig Kelly, to better understand how our real-time Profile API works and how CDPs, like mParticle, are differentiating themselves from legacy marketing clouds.
A marketer’s guide to CDPs (behind the hype edition)
AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.
7 companies that give staff paid time off when they get a puppy
Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.