mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs
New value-based pricing enables greater composability and an improved platform experience.
QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience
One of the pluses to emerge from COVID was the applications of new technologies.
A marketer’s guide to CDPs (behind the hype edition)
AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.
7 companies that give staff paid time off when they get a puppy
Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.
AB InBev CMO to become Kraft Heinz CEO; Subscriber management clashes with AdTech
In AdExchanger's daily news roundup, it mentioned mParticle's announcements of our Accelerator program as well as the launch of our real-time Profile API.
Zuck’s privacy manifesto is ‘business as usual’ for advertisers
As Facebook continues to evolve with a privacy-focused future, mParticle's CEO & Co-founder, Michael Katz, comments on a potentital implication for brands leveraging the platform.
Identity resolution and cross-device identity management
mParticle's CEO & Co-founder, Michael Katz, explains why identity resolution needs to be coupled with data capture in order to yield the best results for today's brands in this MarTech Advisor piece.
18 East Coast companies to check out now
mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.
What is stoking investor interest in AdTech and MarTech?
mParticle's CMO, David Spitz, discusses how the term CDP is misapplied and how advertisers need to shift their mindset to benefit from the latest technology.
mParticle launches Data Master to help users improve data quality
In this post, Destination CRM notes the launch of mParticle's Data Master, which is intended to help users audit their respective data pipeline.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.
Beet TV: mParticle’s Katz on unifying data
mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.
Saastr Podcast Interview with Michael Katz
Michael Katz, Co-founder and CEO of mParticle, appears on The Official Saastr Podcast, on which he discusses mParticle, CDPs, how to define and lead a new technology category, and much, much more.