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Press Releases
mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
mParticle Rounds Out Executive Team with Three New Appointments
Leader in customer data infrastructure completes the executive team with new Chief People, Marketing, and Operations Officers.
Zuck’s privacy manifesto is ‘business as usual’ for advertisers
As Facebook continues to evolve with a privacy-focused future, mParticle's CEO & Co-founder, Michael Katz, comments on a potentital implication for brands leveraging the platform.
Identity resolution and cross-device identity management
mParticle's CEO & Co-founder, Michael Katz, explains why identity resolution needs to be coupled with data capture in order to yield the best results for today's brands in this MarTech Advisor piece.
18 East Coast companies to check out now
mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.
mParticle launches Data Master to help users improve data quality
In this post, Destination CRM notes the launch of mParticle's Data Master, which is intended to help users audit their respective data pipeline.
What is stoking investor interest in AdTech and MarTech?
mParticle's CMO, David Spitz, discusses how the term CDP is misapplied and how advertisers need to shift their mindset to benefit from the latest technology.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.
Beet TV: mParticle’s Katz on unifying data
mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.
Saastr Podcast Interview with Michael Katz
Michael Katz, Co-founder and CEO of mParticle, appears on The Official Saastr Podcast, on which he discusses mParticle, CDPs, how to define and lead a new technology category, and much, much more.
Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners
The New York Times's Matthew Haag discusses 'Fur-ternity Leave' - paid short-term leave for new pet owners now being offered by companies around the world.
Employers offer "pawternity" benefits to attract animal lovers
CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.
How Direct-to-Consumer Brands Are Upending Marketing
By taking advantage of new data streams, DTC companies have built personalized customer relationship strategies that are responsive to every consumer interaction — regardless of where it occurs.
CDP Deployment, part 1: Getting off to the right start
This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.
