News

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

One of the pluses to emerge from COVID was the applications of new technologies.

November 02, 2022
mparticle-marley-spoon

Marley Spoon invests in customer data platform

Meal delivery provider to rollout unified first-party data platform globally.

October 05, 2022

mParticle launches toolkit to help brands optimize cross-channel customer journeys

VentureBeat's Shubham Sharma provides coverage of mParticle's most recent product launch, Journeys.

May 16, 2022

mParticle CEO Michael Katz On Living In The CDP Era

The new episode of the AdExchanger Talks podcast discusses CDPs and how mParticle fits into the data landscape with special guest Michael Katz.

Do You Need a CDP? And Other Data Mysteries

Datanami's Alex Wood breaks down how to determine whether you need a Customer Data Platform amongst your existing infrastructure.

October 29, 2021

Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies

mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities.

October 05, 2021

Better marketing with fewer cookies

Big Tech says the days of third-party cookies are numbered. That’s a challenge for marketers, but it’s also an opportunity.

September 14, 2021
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Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

In this guest post in CPO Magazine, mParticle Chief Product Officer Chee Chew breaks down how brands can balance personalization and customer data privacy.

Chee Chew – September 14, 2021

MarTech Interview With Michael Katz, CEO And Co-Founder Of mParticle

The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first. Michael Katz, CEO and Co-founder of mParticle dives into more detail in this interview with MarTech Series.

July 06, 2021

Four Ways Brands Can Use Customer Data To Help Accelerate The Resurgence Of Offline Experiences Post-Covid

Co-founder and CEO of mParticle, Michael Katz, breaks down how brands can return from the pandemic stronger than before in this contribution to Forbes Technology Council.

Michael Katz – July 06, 2021

Giant Eagle spreads omnichannel personalization wings

Dan Berthiaume, Senior Editor of Technology at Chain Store Age provides detailed coverage of how Giant Eagle is leveraging mParticle to power omnichannel personalization initiatives.

April 08, 2021

Melissa Benua on CI/CD and Quality Engineering

Melissa Benua, Engineering Manager of mParticle dives into Continuous Integration / Continuous Delivery and discusses some industry best practices and why Quality is going to become everyone's responsibility.

November 25, 2019

Building customer trust through privacy

In this episode of Customer Equity Accelerator, mParticle's Data Protection Officer (DPO), Aurelie Pols, speaks with Allison Hartsoe about consumer privacy and brands can establish trust through data governance and transparency.

July 18, 2019

Melissa Benua — A woman who is a problem solver

mParticle's Senior Engineering Manager, Melissa Benua, appeared on Woman Who Change Tech to discuss how she's integrated motherhood into her life, working with male-dominated teams and her creative problem solving ability that enables her to balance these difficult situations.

June 20, 2019

What’s on the mind of some of NYC’s top marketers

mParticle's Senior Director of Growth Marketing, Jesse Weiss, recently shared some marketing insights on a Primary Venture Partners panel.

July 29, 2019

mParticle’s new API could help marketers with “anonymous user” data

Jennifer Cannon of MarketingLand writes about mParticle's User Aliasing API and how the merging of customer profiles can help marketers get closer to a 360-degree view of their customers.

July 19, 2019

Assembly, activation, and the many flavors of Customer Data Platforms

In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.

June 26, 2019

Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers

AdExchanger's Allison Schiff speaks with mParticle CEO & Co-founder, Michael Katz, about the potential impact of Apple's privacy-safe social login, which was announed at its Worldwide Developers Confernece (WWDC).

June 06, 2019

Zendesk acquires Smooch, LinkedIn updates Sales Navigator, more news

In this weekly roundup, CMSWire's Dom Nicastro notes mParticle's ISO 27001 security certification as well as the receipt of mParticle's SOC 2 Type II audit report.

May 24, 2019

The inside story of the Burger King campaign that changed the brand’s entire outlook on marketing

Burger King's Global CMO, Fernando Machado, details the Whopper Detour campaign and notes where mParticle fits in its technology stack in this contributed story.

May 17, 2019

Lessons learned from CDP implementations

CMSWire's Dom Nicastro recently spoke with mParticle's Head of Product, Craig Kelly, to better undestand lessons he learned when implementing a Customer Data Platform.

May 16, 2019

Surfboards, free flights and unlimited books: These are 9 of the coolest perks of 2019

In this Inc. article, mParticle is highlighted for its innovative Pawternity program. Learn more about it in this story now.

May 16, 2019

mParticle's formula for CX

DMN's Kim Davis discusses Acceleration 2019, the launch of mParticle's Accelerator program and the announcement of our latest real-time Profile API in this customer experience-focused story.

April 22, 2019

mParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech

Business Insider's Lauren Johnson spoke with mParticle's CEO & Co-founder, Michael Katz, and Head of Product, Craig Kelly, to better understand how our real-time Profile API works and how CDPs, like mParticle, are differentiating themselves from legacy marketing clouds.

April 22, 2019

A marketer’s guide to CDPs (behind the hype edition)

AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.

April 02, 2019

7 companies that give staff paid time off when they get a puppy

Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.

March 23, 2019

AB InBev CMO to become Kraft Heinz CEO; Subscriber management clashes with AdTech

In AdExchanger's daily news roundup, it mentioned mParticle's announcements of our Accelerator program as well as the launch of our real-time Profile API.

April 23, 2019

Zuck’s privacy manifesto is ‘business as usual’ for advertisers

As Facebook continues to evolve with a privacy-focused future, mParticle's CEO & Co-founder, Michael Katz, comments on a potentital implication for brands leveraging the platform.

March 12, 2019

Identity resolution and cross-device identity management

mParticle's CEO & Co-founder, Michael Katz, explains why identity resolution needs to be coupled with data capture in order to yield the best results for today's brands in this MarTech Advisor piece.

March 12, 2019

18 East Coast companies to check out now

mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.

March 11, 2019

What is stoking investor interest in AdTech and MarTech?

mParticle's CMO, David Spitz, discusses how the term CDP is misapplied and how advertisers need to shift their mindset to benefit from the latest technology.

January 17, 2019

mParticle launches Data Master to help users improve data quality

In this post, Destination CRM notes the launch of mParticle's Data Master, which is intended to help users audit their respective data pipeline.

January 31, 2019