News

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

One of the pluses to emerge from COVID was the applications of new technologies.

Marley Spoon invests in customer data platform

Meal delivery provider to rollout unified first-party data platform globally.

mParticle launches toolkit to help brands optimize cross-channel customer journeys

VentureBeat's Shubham Sharma provides coverage of mParticle's most recent product launch, Journeys.

mParticle CEO Michael Katz On Living In The CDP Era

The new episode of the AdExchanger Talks podcast discusses CDPs and how mParticle fits into the data landscape with special guest Michael Katz.

Do You Need a CDP? And Other Data Mysteries

Datanami's Alex Wood breaks down how to determine whether you need a Customer Data Platform amongst your existing infrastructure.

Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies

mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities.

Better marketing with fewer cookies

Big Tech says the days of third-party cookies are numbered. That’s a challenge for marketers, but it’s also an opportunity.

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

In this guest post in CPO Magazine, mParticle Chief Product Officer Chee Chew breaks down how brands can balance personalization and customer data privacy.

MarTech Interview With Michael Katz, CEO And Co-Founder Of mParticle

The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first. Michael Katz, CEO and Co-founder of mParticle dives into more detail in this interview with MarTech Series.

Four Ways Brands Can Use Customer Data To Help Accelerate The Resurgence Of Offline Experiences Post-Covid

Co-founder and CEO of mParticle, Michael Katz, breaks down how brands can return from the pandemic stronger than before in this contribution to Forbes Technology Council.

Giant Eagle spreads omnichannel personalization wings

Dan Berthiaume, Senior Editor of Technology at Chain Store Age provides detailed coverage of how Giant Eagle is leveraging mParticle to power omnichannel personalization initiatives.

Melissa Benua on CI/CD and Quality Engineering

Melissa Benua, Engineering Manager of mParticle dives into Continuous Integration / Continuous Delivery and discusses some industry best practices and why Quality is going to become everyone's responsibility.