LoginContact usExplore demo nowRequest a demo
Tools—June 17, 2020

The Customer Data Platform Comparison Tool

Selecting the right Customer Data Platform for your team is an important decision, but your evaluation doesn’t have to be a complex process. Use this comparison tool to prioritize the platform features that are most important to you and track how different vendors compare.

cdp-vendors

Like any customer data decision, selecting the right Customer Data Platform is important. As a CDP sits in a foundational position of your growth stack, it’s critical to ensure that your CDP enables your existing tools and empowers stakeholders across the organization, both in the present and the future. That said, just because your CDP evaluation is important doesn’t mean it has to be complex. 

To help streamline your evaluation process and decrease time to value, we’ve created a vendor comparison tool. The tool makes it easy to prioritize the feature categories that are most important to you, and to track how different CDP vendors match up.

How to use the tool

  1. Download the tool for free to the right
  2. Open the downloaded .xlsx file titled “mParticle_Customer_Data_Platform_Comparison_Tool” in Excel
  3. Enter the name of the additional CDP vendor that you would like to track in column C
  4. Proceed to score each vendor based on their capabilities for each criteria, being sure to weight each criteria between 0-3 based on its importance to your organization
  5. View your Total Weighted Results!

Have any questions about a specific feature category, or Customer Data Platforms in general? Just ask us!

Download the tool

Share your email and we’ll send a download link to your inbox.

Share
Tagged
Data ManagementData StrategymParticle

Latest from mParticle

Preparing customer data to help you meet your marketing goals

Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.

August 12, 2020
cross-border-data-flows-and-privacy-shield

Cross-border data flows and Privacy Shield

On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.

July 21, 2020

Executive Panel: The Digital Future of Food & Beverage

Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.

July 16, 2020

Data Partners Program: Seamless first- and third-party data enrichment

The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.

July 15, 2020

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to one year of complimentary access to mParticle. Learn more