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The Customer Data Platform Vendor Comparison Tool

Find the right fit with the help of our comparison worksheet.

Considering a CDP?

Use this worksheet to weight criteria according to your business priorities and determine which CDP vendor best suits your data management needs.

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Latest from mParticle

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2020 Predictions: Customer data management practices

When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.

December 18, 2019
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The difference between CDPs, DMPs, and CRMs

Discover the distinctions between these three very different martech solutions and which uses cases is best suited to your chosen technology provider.

December 11, 2019

Incentivize lapsed customers in-store with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.

December 04, 2019

Drive unique customer experiences everywhere with mParticle’s Profile API

The new Profile API allows you to leverage mParticle’s comprehensive, omnichannel user profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTPS request.

December 04, 2019

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to one year of complimentary access to mParticle. Learn more