Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.
The Future of CDPs: Packaged and Composable
Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.
AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Learn how Postmates unifies data to deliver a world-class customer experience
Postmates is an on-demand delivery platform with the largest delivery fleet in over 45 major US cities. Unlike traditional delivery services, Postmates can power local, on-demand logistics from any store or merchant for a variety of products.
How to avoid the SDK tax
SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.
ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments
Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.
Location services best practices
Many mobile apps can greatly improve their users’ experience by making use of information on users’ whereabouts. A hotel app…
5 tips for integrating SDKs the right way
Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.
Introducing Support for Cordova on Android and iOS
With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.
Introducing support for Unity on Android and iOS
We are excited to announce that mParticle now supports Unity on Android and iOS!
Hyperloglog Algorithm: A must-know for data scientists
Hyperloglog (HLL), a powerful streaming algorithm, helps mParticle deliver real-time analytics products. Learn why it's a must-know for data scientists.
Behind the script: Building a Roku SDK
mParticle's Sam Dozor walks us through building our open source Roku SDK and the many eccentricities of the platform that made the experience so unique.
How to use native iOS and Android services in your hybrid app
Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.
The real reason mobile DMPs don’t make sense
Omnichannel marketers & publishers need an omnichannel solution.
Choosing the right SDK for your mobile app
With the array of mobile app services for analytics, attribution, marketing automation, and so on, it can be difficult to choose the right SDK for your mobile app.
App marketing using audience targeting
By applying good business sense and using technologies such as mParticle, app marketing to mobile users via audience targeting doesn't have to be a chore.
The problem with app updates: Communication breakdown
While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.
Which mobile SDK should I put in my app?
It’s easy to see how people can arrive at this question. However, asking which mobile SDK you should put in your app is entirely the wrong question to ask.
Preparing for iOS 9 – NSURLSession
Starting with the mParticle SDK 4.2.0 NSURLSession becomes the class of choice for sending and receiving data to our platform.
SDKs for mobile marketers 101
Software Developer Kits (SDKs) are widely used by mobile developers. Learn what an SDK is and why it’s needed when working with different service providers
Instrument your mobile app with Swift and mParticle
Learn how to instrument your app with Swift using the mParticle SDK.
Why web solutions won’t solve your mobile app challenges
Native app data requires native app data collection. Learn why web-first solutions aren't cut out to meet the needs of mobile-first companies.
App development: Planning for the long term
Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.