Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
Debug customer event collection in real time
Everything you need to know about data integrations
How do CDPs benefit engineers?
What is a data plan, and why is it important to have one?
What is a UUID?
How we improved our core web vitals by migrating to Gatsby
What is Gatsby?
What is data engineering?
Python and SQL: Complementary tools for complex challenges in data science
The value of a universal customer ID across your tech stack
Relational vs. Non-Relational Databases
Data enrichment and machine learning: Maximizing the value of your data insights
How to stop endless data shipping cycles
Capture page navigation events in a React Application
Track User Events in Single-Page Applications
APIs vs. Webhooks: What’s the difference?
What is data orchestration
Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android
CDPs vs. Data Lakes: What’s the difference, and can you use both?
CDP vs Data Warehouse: What's the difference?
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
Improve mobile app performance with SDK abstraction
Generate in-warehouse predictive audiences
How a CDP supports customer data security
Test in production with mParticle and Split
Smartype: Proper event collection at run time
The difference between CDPs, DMPs, and CRMs
How JetBlue improved their mobile customer experience
Cognetik and mParticle: Simplify mobile tags
10 Critical data infrastructure capabilities
How Bleacher Report automates their data pipeline
Get ready for iOS 12
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
