Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
How we reduced our S3 spend by 65% with block-level compression
BigQuery vs. Redshift: Which cloud data warehouse is right for you?
Kinesis vs. Kafka: Comparing performance, features, and cost
What the heck is reverse ETL?
Snowflake vs. Redshift: Which Data Warehouse Is Better for You?
Snowflake vs. BigQuery: What are the key differences?
How we improved performance and scalability by migrating to Apache Pulsar
New ways to understand in-app behavior with Apple iOS 16
How does Azure work? An explanation of Microsoft’s cloud platform
How does Snowflake work? A simple explanation of the popular data warehouse
Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source
How we reduced Standard Audience calculation time by 80%
The engineer’s guide to working with marketers
Harveer Singh leads Western Union’s digital transformation with data
Developer Deep Dive: mParticle Sample Apps
Implement a CDP with ease using mParticle's sample applications
How we cut AWS costs by 80% while usage increased 20%
Data quality vital signs: Five methods for evaluating the health of your data
How to choose the right foundation for your data stack
Clear costs: How we used data aggregation to understand our Cost of Goods Sold
Smartype Hubs: Keeping developers in sync with your Data Plan
A simpler way to implement and maintain video analytics code
Prevent data quality issues with these six habits of highly effective data
How to implement an mParticle data plan in an eCommerce app
What does good data validation look like?
Should you be buying or building your data pipelines?
Three threats to customer data quality (and how to avoid them)
Ask an mParticle Solutions Consultant: What is data quality?
When to use a data lake vs data warehouse
How Reverb optimized their data workflows at scale and gave users the rockstar treatment
How to assemble a cross-functional data quality team
What is data integrity and why does it matter for customer data?
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
