Blog

snowflake-vs-bigquery

Snowflake vs. BigQuery: What are the key differences?

Learn more about the differences between two popular data warehouse solutions, Snowflake and Google BigQuery, and understand how to identify which is right for your team.

November 29, 2022

How we improved performance and scalability by migrating to Apache Pulsar

We recently made a significant investment in the scalability and performance of our platform by adopting Apache Pulsar as the streaming engine that powers our core features. Thanks to the time and effort we spent on this project, our mission-critical services now rest on a more flexible, scalable, and reliable data pipeline.

November 17, 2022

New ways to understand in-app behavior with Apple iOS 16

With the latest updates to iOS and Xcode, Apple has introduced changes to its operating system and developer environment that give engineers and product teams creative new ways to uncover user behavior.

Sean Ryan – October 14, 2022
how-does-azure-work

How does Azure work? An explanation of Microsoft’s cloud platform

Learn more about cloud platform Microsoft Azure and how it fits into your data infrastructure.

September 27, 2022
snowflake

How does Snowflake work? A simple explanation of the popular data warehouse

Learn more about what Snowflake is and how it fits into your data stack.

September 27, 2022

Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source

mParticle makes it easy for engineers to accurately collect customer data by translating data schemas into production-ready code.

Sean Ryan – September 07, 2022

How we reduced Standard Audience calculation time by 80%

mParticle’s Audiences feature allows customers to define user segments and forward them directly to downstream tools for activation. Thanks to our engineering team’s recent project to optimize one of one of our audience products, mParticle customers will be able to engage high-value customers with even greater efficiency.

June 01, 2022

The engineer’s guide to working with marketers

While developers don’t readily admit it, working with marketers can sometimes be a pain. But when engineers and marketers collaborate effectively on data, amazing things can happen. We’ve assembled this guide to provide engineers with a roadmap for effectively working with their colleagues in marketing and making friends out of frenemies.

Sean Ryan – May 20, 2022
digital-transformation

Harveer Singh leads Western Union’s digital transformation with data

Chief Data Architect Harveer Singh creates the data and tech roadmap that will help the iconic company emerge as a leader in fintech.

May 16, 2022

Developer Deep Dive: mParticle Sample Apps

Recently, a cross-functional squad of engineers, PMs and designers at mParticle assembled to produce a labor of love––sample applications. These sample apps help developers implement our SDK in Web, iOS, and Android environments and understand the value of mParticle. Here’s the nuts-and-bolts story behind what they built, the technical choices they made while building these apps, and what they learned along the way.

Sean Ryan – May 05, 2022

Implement a CDP with ease using mParticle's sample applications

Developers rarely look forward to integrating third-party systems into their projects. The learning curve to understand vendor platforms is time-consuming and diverts attention away from more interesting product initiatives. Our sample applications address this problem by helping developers understand how mParticle works on various platforms and providing production-quality, copy/paste-ready code to implement our CDP with ease.

Sean Ryan – April 13, 2022

How we cut AWS costs by 80% while usage increased 20%

How do you replace a tire while driving on the highway? This is what it felt like to re-architect the engine behind one of our most heavily used and relied upon products, the mParticle Audience Manager. Here's how we optimized this critical piece of our architecture and positioned it to play a key role in the next phase of our growth, all while customer adoption and usage steadily increased.

Yuan Ren – March 25, 2022