mParticle FeaturesJuly 15, 2020

Data Partners Program: Seamless first- and third-party data enrichment

The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.

Success in our current digital era is determined by a company’s ability to provide outstanding customer experiences across every touchpoint of an increasingly complex customer journey. But delivering the kinds of highly personalized and real-time reactive experiences that customers have come to expect requires insight from a centralized dataset that is usually siloed within a variety of tools. Creating a connected data infrastructure that allows you to centralize, enrich, and activate your customer data should not be a herculean task.  The newly-debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.

Better data, better together: Customer benefits

Data Partners’  enrichment data can be used alongside first-party data within mParticle to help companies optimize their user acquisition campaigns, drive deeper analytics, and perform more granular segmentation and targeting.

When used together, customers can expect to be able to:

Send enriched data anywhere

Turnkey data activation across mParticle’s ecosystem of 170+ event integrations

Create richer audiences

Seamlessly connect enrichment data to mParticle AudienceSync for granular user segmentation and targeting

Sync audiences in real time

Turnkey access to mParticle’s growing partner ecosystem of 80+ audience integrations

Unlock new use cases

Enable new use cases for advertising, marketing, analytics and personalization

The initial launch members of the Data Partners Program, Foursquare and ShareThis, offer a unique set of third-party data that provides critical context to user behavior across the customer journey both on- and offline. 

ShareThis

ShareThis data is based on a continuously updated global sample of online behavior, observing 1.5 billion users as they interact with a representative set of web content on millions of sites. As a result, ShareThis sees more users than any single publisher ever could and gains real-time insight into consumer preferences across a broad spectrum of the open web. Based on what users view, search for, and share, ShareThis is able to gather rich, actionable consumer interest and intent data.

Foursquare

Together, Foursquare and mParticle enable data-driven product leaders, marketers, and analysts to understand foot traffic trends, enrich their customer database, and build more personalized experiences. 

With this partnership, mParticle customers can enrich their customer profiles with Foursquare’s high-quality, real-world visitation data directly within the mParticle platform. Getting the most out of first-party customer data is key to unlocking ways to reach new audiences, deepen engagement and drive return on investment. Location data provides incredibly rich context to the myriad of data points collected today. The ability to understand the places where your customers go or have gone, how frequently, and whether they frequent competitive chains helps connect the dots between various pieces of data and complete a unified view of your audience. This partnership gives data-driven brands more direct and flexible access to Foursquare’s location data, augmenting what you currently know about existing customers. 

mParticle's Data Partner Program gives data-driven brands more direct and flexible access to Foursquare’s location data and ShareThis’ interest data, augmenting what you know about your customers and enabling you to deliver more personalized, engaging experiences.

Benefits for Data Partners

The Data Partners Program not only benefits customers using mParticle and data partners through this seamless layering of first- and third-party data to drive marketing and business initiatives, it also provides unique benefits to our data partners. 

Preferential Demand Creation 

Preferred partners to recommend when mParticle customers have data enrichment needs

Marketing & Sales Support

Access to partner-specific resources and support for messaging and collateral creation

Brand Visibility

Listing on our public site and recognition  as a Certified Data Partner

Learn more

If you’d like to further leverage your third-party data by appending it to first-party, persistent customer profiles to drive business and product initiatives, check out our demo to learn more about how mParticle can help you.

Or, if you’re a data company looking to become a part of the Data Partners Program, you can learn more about the application process by visiting our Data Partners Program hub.

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