Tag
Growth
How SoFi powers personalized email campaigns with high-quality customer data
Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)
mParticle Product
Event Connection Health delivers enhanced visibility, control, and adaptability for developers
How ivee built a universal source of truth for customer data
Engineering
Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source
How to assess your organization's customer data maturity
How to implement an mParticle data plan in an eCommerce app
What does good data validation look like?
Should you be buying or building your data pipelines?
Ask an mParticle Solutions Consultant: What is data quality?
When to use a data lake vs data warehouse
How Reverb optimized their data workflows at scale and gave users the rockstar treatment
How to assemble a cross-functional data quality team
What is data integrity and why does it matter for customer data?
Debug customer event collection in real time
How do CDPs benefit engineers?
What is a data plan, and why is it important to have one?
Data engineering
Leverage mParticle’s data quality developer tools to create, implement, and QA a data plan
How EPIX leverages mParticle to simplify data collection and unlock use cases
What is a UUID?
6 tips for building a Customer Data Platform tracking plan
Probabilistic vs deterministic: Which method should you be using for identity resolution?
Smartype Custom Receivers
How to set up your Customer Data Platform team
What is data engineering?
The value of a universal customer ID across your tech stack
Data enrichment and machine learning: Maximizing the value of your data insights
How to manage data across your tech stack based on customer consent
How to stop endless data shipping cycles
Capture page navigation events in a React Application
What is data orchestration
Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android
CDP vs Data Warehouse: What's the difference?
A single customer view is not the goal (it's the result)
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
Seamless first- and third-party data enrichment
Smartype: Proper event collection at run time
Introducing Developer Tools: Linting and CLI
3 data strategies for high-growth companies
New platform features: Data infrastructure, quality, governance, and personalization streamlined
Empower your team with better access to data
Data Master 2.0: Create a data flywheel
2020 Predictions: Customer data management practices
Omnichannel personalization with Profile API
Data Master 2.0: Ensure data quality
How JetBlue improved their mobile customer experience
When identity resolution goes wrong
Data is a team sport: Q4 feature announcements
Google Tag Manager: Scalable web and mobile tag management
The rise of big data in retail
Customer Data Platform Use Cases Guide: Media
Why multi-faceted identity matters
7 ways the top quick-serve restaurant apps engage their users
Sophisticated identity management made easy with IDSync
15 questions to evaluate CDP data preparation capabilities
How Venmo increased user engagement by 30%
App development: Planning for the long term
Let’s talk about how mParticle can get your business ready to scale. Fast.
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