Tag

Data Quality

Sofi

Growth

How SoFi powers personalized email campaigns with high-quality customer data

Technical skills for marketers hero image

Growth

Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)

mParticle Product

Event Connection Health delivers enhanced visibility, control, and adaptability for developers

mparticle-ivee

Growth

How ivee built a universal source of truth for customer data

Engineering

Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source

customer-data-maturity-quiz

Growth

How to assess your organization's customer data maturity

Engineering

How to implement an mParticle data plan in an eCommerce app

Engineering

What does good data validation look like?

building-data-pipelines

Engineering

Should you be buying or building your data pipelines?

Engineering

Ask an mParticle Solutions Consultant: What is data quality?

data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

reverb-data-workflows

Engineering

How Reverb optimized their data workflows at scale and gave users the rockstar treatment

Engineering

How to assemble a cross-functional data quality team

Engineering

What is data integrity and why does it matter for customer data?

Engineering

Debug customer event collection in real time

Engineering

How do CDPs benefit engineers?

Engineering

What is a data plan, and why is it important to have one?

Data engineering

Leverage mParticle’s data quality developer tools to create, implement, and QA a data plan

Data engineering

How EPIX leverages mParticle to simplify data collection and unlock use cases

Engineering

What is a UUID?

customer-data-platform-tracking-plan

Growth

6 tips for building a Customer Data Platform tracking plan

probabilistic-vs-deterministic

Growth

Probabilistic vs deterministic: Which method should you be using for identity resolution?

mParticle Product

Smartype Custom Receivers

Growth

How to set up your Customer Data Platform team

What is data engineering?

Engineering

What is data engineering?

universal-customer-id

Engineering

The value of a universal customer ID across your tech stack

Engineering

Data enrichment and machine learning: Maximizing the value of your data insights

manage-data-customer-consent

Growth

How to manage data across your tech stack based on customer consent

Engineering

How to stop endless data shipping cycles

Engineering

Capture page navigation events in a React Application

Engineering

What is data orchestration

Engineering

Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android

cdp data warehouse

Engineering

CDP vs Data Warehouse: What's the difference?

single-customer-view-cdi

Growth

A single customer view is not the goal (it's the result)

ios-14-privacy-updates

Engineering

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

data enrichment platform

mParticle Product

Seamless first- and third-party data enrichment

event collection

Engineering

Smartype: Proper event collection at run time

open source developer tools

mParticle Product

Introducing Developer Tools: Linting and CLI

high growth data strategy

Growth

3 data strategies for high-growth companies

data-pipeline

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

democratize data

mParticle Product

Empower your team with better access to data

data foundation

mParticle Product

Data Master 2.0: Create a data flywheel

Growth

2020 Predictions: Customer data management practices

omnichannel personalization

Growth

Omnichannel personalization with Profile API

Ensure data quality

mParticle Product

Data Master 2.0: Ensure data quality

Jetblue mobile

Engineering

How JetBlue improved their mobile customer experience

identity resolution platform

Growth

When identity resolution goes wrong

mParticle Product

Data is a team sport: Q4 feature announcements

Mobile tag management

mParticle Product

Google Tag Manager: Scalable web and mobile tag management

big data in retail

Growth

The rise of big data in retail

Customer Data Platform Use Cases: Media

Growth

Customer Data Platform Use Cases Guide: Media

7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

Cross-device and platform identity management is made easy with IDSync

mParticle Product

Sophisticated identity management made easy with IDSync

Growth

Why multi-faceted identity matters

15 questions to evaluate CDP data preparation capabilities

Growth

15 questions to evaluate CDP data preparation capabilities

mParticle and Venmo Case Study Hero Background

Growth

How Venmo increased user engagement by 30%

Engineering

App development: Planning for the long term