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Senior Growth Associate
Real-time, contextual marketing, across every channel
Learn how mParticle helps Overstock:
- Unify data from a variety of channels and sources
- Create contextual experiences based customers' entire histories
- Improve media spend efficiency
People-centric advertising, made smarter
Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%.
Audience suppression for paid media efficiency
By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by more than 30%.
Customer-centric product development
Learn how mParticle helps Venmo to:
- Collect and synthesize 130M+ events per day
- Reduce time spent on data ops and engineering
- Identify strategies to increase customer engagement
One-to-one engagement powered by machine learning
With mParticle, Overstock is able to deploy machine learning models in a matter of hours versus days or weeks.