Security & Governance

Enforce regulatory policies and protect customer privacy.

Control access to your data

Support for role-based permissioning, SAML-based single sign-on, two factor authentication and IP whitelisting
Identify possible leaks and breaches in the data supply chain with system alerts
Group data by geography, business units, apps and keep it isolated in separate workspaces

Encrypt customer data

Data encrypted in motion

Transport Layer Security encrypts data between the mParticle SDK and platform, with support for the strongest data encryption made available by our partners

Prevent data intercept

Certificate pinning within the SDKs to help prevent third-party data inspection

Data encrypted at rest

Data is encrypted at rest while in the mParticle platform using 256-bit AES (Advanced Encryption Standard)

Safeguard customer privacy

Full transparency—know what data is collected with open source SDKs

Event and attribute-level filtering to manage and restrict access to customer PII

Send hashed device and user identities instead of personal identifiers

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Audience suppression for paid media efficiency

By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by 12%.

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Real-time, contextual marketing, across every channel

Overstock built a modern, best-of-breed marketing stack—with the customer at the core.

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What’s new at mParticle, June 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.

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Mobile data, simplified

With mParticle, Lilly Pulitzer has a stable, scalable, and secure mobile data foundation.

June 21, 2018

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

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