Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
COVID-19: Best practices and strategies for maintaining business continuity
2020 Predictions: Customer data management practices
Omnichannel personalization with Profile API
LTR 19: Conference recap
Money20/20: Innovation, AI, and data management
When identity resolution goes wrong
Mobile Growth Summit Berlin 2019 Recap
Amplify 19: Conference Recap
Opticon 19: Out-experiment. Outperform.
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
Mayur Gupta on marketing as a growth engine
The rise of big data in retail
Improve products with AI and Machine Learning
Consumer finance data management with a CDP
Real-time marketing for modern brands
The DMP conundrum
New customer data platform research sets the record straight
How to embed trust in the customer journey
The rise of mobile banking strategy
CDP use cases: Retail Banking
Customer Data Platform Use Cases Guide: Media
Customer Data Platform use cases: QSR
Customer Data Platform Retail use cases
Customer Data Platform use cases: Travel
The new consumer marketing
How to plan your integrated data layer
Three Ways to leverage in-store QR codes
The essential Customer Data Platform reading list
The Customer Data Platform vendor landscape
Improve product experience with unified data
CDP vs. DMP: What’s the difference and which one should you use?
Real-time, contextual marketing, across every channel
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
