Blog

Unifying online and offline data to create a connected customer experience

Customers are now engaging seamlessly across both digital and in-store channels, and the experiences you deliver need to be equally seamless. Being able to integrate online and offline data in real time is critical not only to supporting data privacy, but also to making your customers feel valued.

Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships

On a recent episode of the podcast Connected by mParticle, host Abhi Seeth sat down with Taylor DiVincenzo, Sr. Solutions Engineer, Brand Marketer, and Programmatic Media Buyer. His unique experience on all sides of the marketing equation led to a great conversation on how brands and vendors can foster meaningful partnerships.

What is Data Chaos? And how to solve it

As you successfully drive growth, the complexity of your data landscape increases significantly. Unpredictable changes, both internal and external, make it difficult to execute your customer data strategy at scale. This is data chaos, and to solve it you need to be able to adapt to the changes.

Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew

In this bonus episode, we share a conversation between mParticle Chief Product Officer Chee Chew and CEO Michael Katz on how organizations can leverage data to create a competitive advantage.

Deliver more responsible experiences and comply with Gambling Commission regulations

New regulations have been introduced that govern how gaming operators can manage and protect their high value customers. Complying with these regulations requires a fundamental shift in the way player data is collected, managed, and used. Here are five steps you can follow to support compliance.

Are voice assistant apps the future of customer engagement?

What is the future of voice interaction apps and how can they improve the customer experience? How much of your resources should you devote to voice interactions? Miguel Navarro, Digital Transformation Leader and Patented Inventor, touched on this and more in a recent episode of the Connected by mParticle podcast.

Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung

Erfahren Sie, wie das Zielgruppen-Team von Delivery Hero mParticle als zentrale Daten-Orchestrationsschicht nutzt, um strategische Kampagnen zur erneuten Kundenansprache über verschiedene Kanäle und Regionen hinweg zu starten.

Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow

In this episode we welcome Jordan Plecque, Analytics and Data Science Manager at ChowNow.

How to build a data-driven culture

Many business have data, but few are actually able to use their data to increase customer value. This post describes the technology and processes you can implement to build a data-driven culture that transcends individual teams and differing levels of technical understanding.

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

Kundendatenplattformen sind ein wichtiger Bestandteil der modernen Dateninfrastruktur. Erfahren Sie, was für den Aufbau einer Kundendatenplattform erforderlich ist und wie Sie feststellen können, ob der Aufbau einer eigenen Lösung oder die Zusammenarbeit mit einem führenden Anbieter der richtige Weg für Ihr Unternehmen ist.

Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen

Der Wegfall des Trackings durch Dritte bietet Marken die Möglichkeit, in eine moderne Dateninfrastruktur zu investieren und Vertrauen bei ihren Kunden aufzubauen. Erfahren Sie, wie Sie Ihre Datenlieferkette durch die Entwicklung einer Strategie für Erstpartei-Daten verändern können.

Avoiding the identity resolution trap

The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver. If your goal is to deliver personalized, privacy-compliant experiences at scale, here are three identity resolution mistakes you need to avoid.