Blog

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

AI-driven insights are powerful catalysts for supercharging your customer data. But all too often, these resources are siloed in data science departments, disconnected from go-to-market teams who possess the skills to maximize their value. This article demonstrates how mParticle can help you leverage intelligent attributes to maximize the impact of your engagement campaigns without engineering support.

Sean Ryan – August 30, 2022

Transform customer data into predictive insights with an AI CDP

You don’t need an army of data scientists to generate predictive models from your customer data, or complicated pipelines to translate this intelligence into business value. mParticle is democratizing AI adoption, and turning what was once a pipe dream into a catalyst for your pipeline.

Sean Ryan – August 19, 2022
personalized-customer-experience

How to use data to deliver a personalized customer experience

Industry reports consistently share the consumers are more engaged when they receive timely, relevant personalized customer experiences. But how do you make sure that personalization is respectful and helpful, and not unwanted or creepy? The answer lies in designing the right data strategy, and working with the right data foundation.

Kiera Abbamonte – August 01, 2022
ga4-migration

The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4

On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.

Joey Colvin – July 19, 2022

Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths

In this episode we welcome MarTech expert Adam Griffiths.

July 20, 2022

What is customer journey management, and how can you get started?

The average customer now needs six touchpoints before they make a purchase. How do you manage that experience so that it feels personalized at scale? In this article we’ll dive deep into customer journey management: what it is, why it’s important, and how to get started.

Adam Dorsey – July 01, 2022
cdp-vs-mdm

CDP vs. MDM: What’s the difference and which one should you use?

Although both solutions provide a centralized data foundation, Customer Data Platforms and Master Data Management are not mutually exclusive. This article discusses the differences between CDPs and MDMs, and clarifies when each solution should be used.

Kiera Abbamonte – June 24, 2022
cdp-vs-crm

CDP vs. CRM: What’s the difference, and is CDP the new CRM?

Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) tools are often confused, as both store customer records that the business can use for insight. Below the surface, however, they're very different solutions. This article breaks down the distinction and explores whether or not CDPs and CRMs can fruitfully coexist in the same technology stack.

Kiera Abbamonte – June 17, 2022
mparticle

How is mParticle different from other Customer Data Platforms?

With so many vendors calling themselves Customer Data Platforms (CDPs), it can be difficult to separate the signal from the noise. This articles explains how mParticle is different from other CDPs on the market.

Joey Colvin – May 31, 2022
mau vegas 2022

MAU Vegas 2022: Everything you need to know

mParticle is thrilled to be at MAU Las Vegas this year. Read more about the event and RSVP for breakfast on us.

Adam Dorsey – April 27, 2022

The 2022 Customer Data Platform buying guide

Think your organization might benefit from a CDP, but don't know where to start? In this guide we'll get you up to speed on standard terminology, guide you through the CDP market, and help you prepare for a successful CDP implementation.

Adam Dorsey
integrating-online-and-offline-strategies

Unifying online and offline data to create a connected customer experience

Customers are now engaging seamlessly across both digital and in-store channels, and the experiences you deliver need to be equally seamless. Being able to integrate online and offline data in real time is critical not only to supporting data privacy, but also to making your customers feel valued.

Kiera Abbamonte – April 29, 2022