Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
How to improve ROAS with predictive advertising
Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
How to use your customer data to predict customer churn
How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools
How ivee built a universal source of truth for customer data
Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley
What’s the difference between predictive vs. prescriptive analytics?
How to assess your organization's customer data maturity
Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI
Transform customer data into predictive insights with an AI CDP
How to use data to deliver a personalized customer experience
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths
What is customer journey management, and how can you get started?
CDP vs. MDM: What’s the difference and which one should you use?
CDP vs. CRM: What’s the difference, and is CDP the new CRM?
How is mParticle different from other Customer Data Platforms?
MAU Vegas 2022: Everything you need to know
Unifying online and offline data to create a connected customer experience
Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships
What is Data Chaos? And how to solve it
Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew
Deliver more responsible experiences and comply with Gambling Commission regulations
Are voice assistant apps the future of customer engagement?
Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung
Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow
How to build a data-driven culture
Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?
Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen
Avoiding the identity resolution trap
Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday
Ideal customer profiles are no longer enough
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
