Real-time marketing for modern brands

In a recent Gartner survey, marketers were asked what technology trends they thought would have the largest positive impact on their companies marketing activities in the next 5 years. The number one answer was not machine learning, programmatic TV buying, chatbots, or VR—it was event triggered/real-time campaigns.

That’s because mobile has conditioned customers to expect that all of their experiences with a brand-whether in-app, web, physical store, or inbox—are contextualized to their preferences at that exact moment.

Getting there requires new strategies, skills, and technology architectures

Download the Real time, real results eBook to learn how marketers at innovative brands like Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create experiences that exceed customer expectations (and smash their KPIs in the process).