Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo
How BD myShopi improved personalization while protecting consumer data privacy
3 Tips on Growing a Startup from Nick Warner at Route
Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro
From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder
Connected, by mParticle Episode 2: Winning the streaming wars with Danny Joseph of Discovery
How to prepare for your Customer Data Platform implementation
Three mobile campaigns that quickly grab consumer attention
Verbessert den Customer Lifecycle deiner mobilen App
Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform
Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map
6 tips for building a Customer Data Platform tracking plan
Probabilistic vs deterministic: Which method should you be using for identity resolution?
How to leverage user data to improve customer service
How to set up your Customer Data Platform team
Where should you be building your audience segments?
How to manage data across your tech stack based on customer consent
How to support your behavioral marketing strategy with a Customer Data Platform
Data-informed Decision Making: What does it mean, and should you be doing it?
What is a Customer Data Platform?
Avoiding the growth trap
Why real-time data processing matters
Modernize your audience segmentation strategy
Customer acquisition and retention: Which should you focus on?
What is first-party data?
COVID's impact on the financial services industry
A single customer view is not the goal (it's the result)
Should you build or buy a Customer Data Platform?
Meet your marketing goals with customer data
iOS 14, third-party cookies, and the future of data-driven marketing
3 ways to act on shifts in customer sentiment
3 data strategies for high-growth companies
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
