mParticle acquires Vidora, AI personalization platform for customer data
Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.
Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo
In this episode of the Connected, by mParticle podcast we welcome Taylor DiVincenzo, Solutions Engineer and Digital Existentialist.
How BD myShopi improved personalization while protecting consumer data privacy
BD myShopi connects consumers with exclusive deals from Europe's leading retailers. Learn how they leverage mParticle to present consumers with relevant offers while also supporting data privacy.
3 Tips on Growing a Startup from Nick Warner at Route
The future of every business is dependent on improving the customer experience. The first step to improving that experience is to know your customer. We spoke to one of the rising stars in growth hacking to learn his strategy.
Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro
In this episode of the Connected, by mParticle podcast we welcome Miguel Navarro, digital transformation leader and patented inventor.
From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder
Effective data planning is critical to ensuring that the data entering an organization's internal systems is accurate, reliable, and actionable. mParticle’s Data Plan Builder is available to help both mParticle customers and prospects with the key aspects of data planning: collaboration, implementation, and continuous iteration.
Connected, by mParticle Episode 2: Winning the streaming wars with Danny Joseph of Discovery
In the second episode of the podcast we interview Danny Joseph, VP of Product, DTC at Discovery. Danny shares best practices around building strong customer relationships, working across the organization to build better products and much more.
How to prepare for your Customer Data Platform implementation
Implementing a Customer Data Platform at the infrastructure layer of your tech stack can transform the way in which you work with customer data—if you do it right. This article breaks down the steps you can take to prepare for your Customer Data Platform implementation and make the most of your investment.
Three mobile campaigns that quickly grab consumer attention
Mobile users are always on the go. In this guest post, Shannon Cook, Director of Go-to-Market Enablement at Movable Ink, shares three mobile campaigns you can use to capture, and hold, your customers' attention.
Verbessert den Customer Lifecycle deiner mobilen App
Es gibt viele Frameworks zum mobilen Wachstum, die Teams nutzen können, um ihren Customer Lifecycle zu steuern. Nicht viele davon sind allerdings speziell für mobile App Marketing ausgelegt. In diesem Artikel erfahrt ihr, wie ihr die neue Marketing Master Map von Customlytics verwendet werden könnt, um euren mobilen Customer Lifecycle zu gestalten.
Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform
As users move through the customer lifecycle, different tactics are required to keep them engaged and increase lifetime value. Although these strategies vary, one commonality between them is that they are all powered by customer data. Learn how Customer Data Platforms make it easier to access and activate data throughout the mobile app customer lifecycle.
Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map
There are many growth frameworks teams can use to manage the customer lifecycle. Not many, however, are designed specifically for mobile app marketing. This post walks through how you can use Customlytics's new Marketing Master Map to frame your mobile customer lifecycle.