Blog

Maximize the ROI of your MarTech stack with this six-step checklist

In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.

Sean Ryan – March 09, 2023
mparticle-chow-now

How ChowNow improved data quality throughout their MarTech stack

Using mParticle Data Master, ChowNow have been able to establish a centralized data plan and power tools across their MarTech stack with high-quality customer data, resulting in better experimentation and personalization.

optimizely-vs-launchdarkly

Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?

A/B testing and feature flagging are important for updating your user experience. Without them, it's possible to ship buggy releases or push features that your users aren't interested in. This article breaks down the differences between Optimizely and LaunchDarkly so that you can identify the right testing solution for your team.

January 26, 2023
intercom-vs-zendesk

Intercom vs. Zendesk: Comparing features, integrations, and pricing

Learn more about the differences between leading chat support solutions Intercom and Zendesk so that you can choose the right tool for your needs.

January 26, 2023
real-time-cdp

CDPs: Streaming vs batch?

Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.

Michael Katz – January 26, 2023
what-is-identity-resolution

What is identity resolution and how does it work?

Building a 360-degree view of the customer is critical for personalizing the customer experience and supporting customer data privacy. Learn more about identity resolution, the process of unifying data from different sources and making it actionable for teams across the business.

Kiera Abbamonte – January 23, 2023
Connected, by mParticle Episode 12

Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon

On this episode host Abhi Seeth sits down with Karan Gupta, Global Head of CRM at meal delivery service Marley Spoon.

January 11, 2023
klaviyo-vs-mailchimp

Klaviyo vs. Mailchimp: How to choose the right email solution for your team

Email Marketing Platforms allow you to turn data into business value by delivering personalized email experiences to your customers. Learn about the differences between Klaviyo and Mailchimp, two leading email platforms, and understand how to choose the right email solution for your needs.

January 06, 2023
ga4-vs-universal-analytics

Four key differences between Google Analytics Universal Analytics and GA4

The sunset of GA Universal Analytics is fast approaching! Learn more about the key differences between Universal Analytics and GA4 and how you can navigate the transition to GA4.

January 06, 2023
mparticle snapchat integration

OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration

mParticle’s new Snapchat Conversions API integration can help you make the most of your Snapchat ad campaigns.

Adam Dorsey – December 16, 2022
zendesk-vs-salesforce

Zendesk vs. Salesforce: Which CRM is better for your marketing team?

CRMs are a critical piece of your MarTech stack. Learn the differences between Zendesk Sell and Salesforce, and how to choose the right CRM for your use cases, business goals, and budget.

December 13, 2022
Technical skills for marketers hero image

Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)

In today’s data-driven environment, marketers need to be adept at certain data skills and concepts. This doesn’t mean they need to learn SQL and the ins and outs of querying a database, however. Rather, many marketers would be beter served by acquiring skills that augment their core competency: maximizing customer value.

December 08, 2022