Blog

mparticle-hbo-max

How HBO Max launched personalized reengagement campaigns

With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

connected-by-mparticle

Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37

In this episode, we sit down with Human37 co-founders Julien De Visscher and Vincent Crochet to discuss tactics teams can use to get more data out of their customer data.

October 25, 2022
google-tag-manager-vs-google-analytics

Google Tag Manager vs Google Analytics: What Are the Key Differences?

Google Tag Manager and Google Analytics are two different solutions, but when used in tandem they can help teams understand user engagement while increasing efficiency.

October 19, 2022
google-tag-manager

How does Google Tag Manager work?

Learn more about the benefits of Google Tag Manager and how it compares to other solutions on the market.

October 18, 2022
predictive-advertising

How to improve ROAS with predictive advertising

As paid media budgets tighten and consumer expectations increase, delivering highly-targeted paid campaigns is critical. This article walks through how predictive advertising can increase paid efficiency, and how you can get started with AI without a team of data scientists.

Kiera Abbamonte – October 10, 2022

Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants

On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.

September 27, 2022
predict-customer-churn

How to use your customer data to predict customer churn

As the cost of acquiring new customers increases, retaining your existing customer base is becoming more important. This article walks through how you can leverage customer data to predict customer churn risk and prevent churn before it happens.

Kiera Abbamonte – September 26, 2022

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

After partnering with mParticle, the international restaurant brand CKE had the data foundation to completely modernize the digital experience of their brand, and position themselves for a technological transformation that will continue well into the future.

Sean Ryan – September 27, 2022
mparticle-ivee

How ivee built a universal source of truth for customer data

Learn how ivee established a cross-functional data planning process and improved customer data quality across their marketing stack with mParticle.

September 16, 2022

Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley

In this episode we sit down with Sean Oakley of NBCUniversal to discuss the history of online advertising.

September 07, 2022

What’s the difference between predictive vs. prescriptive analytics?

Understand the difference between predictive analytics and prescriptive analytics and get tips on how you can begin using both types of AI insights to personalize the customer experience.

Kiera Abbamonte – September 02, 2022
customer-data-maturity-quiz

How to assess your organization's customer data maturity

Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.

Joey Colvin – August 31, 2022