Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
How onX accelerated marketing campaigns with mParticle's AI engine
How NOVA Entertainment uncovered audience insights with a real-time customer data foundation
Evaluating an Enterprise CDP? Consider these five critical requirements.
How Lulo Bank improved customer onboarding with actionable customer insights
AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
Navigating the CDP Noise: It’s time to move beyond dumb pipes
Navigating the CDP Noise: Composable sleight of hand
Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
4 ways to improve personalization programs with insights from the data warehouse
How the Wall Street Journal increases the value of their first-party data with AI
How SoFi powers personalized email campaigns with high-quality customer data
The Future of CDPs: Packaged and Composable
How Klarna empowers 25+ teams across the organization with better customer data
How the New York Post tripled campaign conversions for its premium sports membership
Maximize the ROI of your MarTech stack with this six-step checklist
How ChowNow improved data quality throughout their MarTech stack
Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?
Intercom vs. Zendesk: Comparing features, integrations, and pricing
CDPs: Streaming vs batch?
What is identity resolution and how does it work?
Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon
Klaviyo vs. Mailchimp: How to choose the right email solution for your team
Four key differences between Google Analytics Universal Analytics and GA4
OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration
Zendesk vs. Salesforce: Which CRM is better for your marketing team?
Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)
How to use first-party data for programmatic advertising
Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene
How HBO Max launched personalized reengagement campaigns
Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37
Google Tag Manager vs Google Analytics: What Are the Key Differences?
How does Google Tag Manager work?
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
