Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
Customer Success Story: Jet
Inside Postmates's experimentation engine
People-centric advertising, made smarter
4 Ways a CDP helps customers embrace the GDPR
Why it's time to rethink your customer data strategy
Validity: The fifth V of Big Data
Move from device-based to people-based analytics and personalization
Customer data fundamentals: Security and privacy
mParticle and GDPR compliance
Building custom audiences in a world gone madtech
Customer data strategy fundamentals: Business strategy and discovery
Why multi-faceted identity matters
7 ways the top quick-serve restaurant apps engage their users
How data management can lower costs for app owners
3 ways to leverage audience A/B testing
How Via uses Radar Geofences to reduce rider wait time
How the CMO of the world’s largest retailer approaches customer data
Identity tech 101
7 lessons marketers can learn from Game of Thrones
The role of mobile app data in driving revenue
3 eCommerce marketing trends sure to rule ShopTalk 2018
What GDPR means for data-driven marketing
5 marketing attribution tips for eCommerce
Power your mobile financial services strategy
CDP ROI: Strategic value
Why identity matching is broken, and how to resolve it
14 eCommerce audiences marketers need to succeed
How The GDPR Will Transform Marketing
How SeatGeek tests new channels for growth
15 questions to evaluate CDP data preparation capabilities
Tag managers vs CDPs: What’s the difference?
What CMOs need to know about data governance
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
