Blog

What is first-party data?

First-party data is the most powerful and reliable type of customer information, and it can give your organization many distinct advantages. Learn how to distinguish between different categories of customer data, and the ways you can leverage your company’s first-party data from multiple channels.

Sean Ryan – December 07, 2020
covid 19 financial services

COVID's impact on the financial services industry

In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.

Joey Colvin – November 24, 2020
single-customer-view-cdi

A single customer view is not the goal (it's the result)

Companies have long tried to establish a single customer view, but few have been able to put a solution into place that addresses the cross-functional needs of stakeholders. The problem is that a single customer view is often seen as the goal of processes, rather than the result. Learn how to create a single view of the customer by enforcing an organization-wide commitment to data quality and collaboration catalyzed by a sound data design process.

Michael Katz – November 03, 2020
building a data platform

Should you build or buy a Customer Data Platform?

Customer Data Platforms are a critical piece of the modern data infrastructure. Learn what it takes to build a Customer Data Platform and how to determine whether building a solution or working with a leading vendor is the right path for your organization.

Joey Colvin – October 15, 2020
customer data for ai

Meet your marketing goals with customer data

Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.

Megan Warhurst – August 12, 2020
idfa-ios-14

iOS 14, third-party cookies, and the future of data-driven marketing

This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.

Michael Katz – July 07, 2020
customer sentiment

3 ways to act on shifts in customer sentiment

Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.

Ashley Sefferman – April 27, 2020
high growth data strategy

3 data strategies for high-growth companies

As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.

Abhi Seeth
covid-19-business-continuity-b2c

COVID-19: Best practices and strategies for maintaining business continuity

With increasing calls to promote social distancing by enabling remote work, many companies find themselves at a loss when they consider how they will ensure that the quality and access to their data remains unchanged during this period of uncertainty. Maintaining business continuity during COVID-19—and any future global events—requires brands to invest in both process and infrastructure that can democratize data and access when the majority of the workforce is remote.

Abril McCloud – March 13, 2020
2020-predictions-customer-data

2020 Predictions: Customer data management practices

When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.

Abril McCloud – December 18, 2019
omnichannel personalization

Omnichannel personalization with Profile API

mParticle's Profile API allows you to leverage comprehensive, omnichannel user profiles to create unique customer experiences for your users, anywhere you can make an HTTPS request.

Michael Kleeman – December 04, 2019

LTR 19: Conference recap

Your review on the key announcements and discussions from Braze's LTR 2019.

Joey Colvin – November 12, 2019