Blog

Growth

Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships

On a recent episode of the podcast Connected by mParticle, host Abhi Seeth sat down with Taylor DiVincenzo, Sr. Solutions Engineer, Brand Marketer, and Programmatic Media Buyer. His unique experience on all sides of the marketing equation led to a great conversation on how brands and vendors can foster meaningful partnerships.

Engineering

Implement a CDP with ease using mParticle's sample applications

Developers rarely look forward to integrating third-party systems into their projects. The learning curve to understand vendor platforms is time-consuming and diverts attention away from more interesting product initiatives. Our sample applications address this problem by helping developers understand how mParticle works on various platforms and providing production-quality, copy/paste-ready code to implement our CDP with ease.

mParticle Product

Data Subject Erasure Requests, made easy

Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.

Growth

What is Data Chaos? And how to solve it

As you successfully drive growth, the complexity of your data landscape increases significantly. Unpredictable changes, both internal and external, make it difficult to execute your customer data strategy at scale. This is data chaos, and to solve it you need to be able to adapt to the changes.

Company

The Connected Awards 2022

We're excited to announce the inaugural Connected Awards, created to recognize the individuals behind some of the most beloved brands in the world.

Company

From talking points to tangible outcomes: How we built an engineering culture that actually works

A strong “culture” is something every Engineering team touts, but often this amounts to flowery words in a mission statement. In my experience at mParticle, I’ve noticed that our culture is understood, practiced, and visible every day. Here are four key reasons why.

Engineering

How we cut AWS costs by 80% while usage increased 20%

How do you replace a tire while driving on the highway? This is what it felt like to re-architect the engine behind one of our most heavily used and relied upon products, the mParticle Audience Manager. Here's how we optimized this critical piece of our architecture and positioned it to play a key role in the next phase of our growth, all while customer adoption and usage steadily increased.

Growth

Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew

In this bonus episode, we share a conversation between mParticle Chief Product Officer Chee Chew and CEO Michael Katz on how organizations can leverage data to create a competitive advantage.

Growth

Deliver more responsible experiences and comply with Gambling Commission regulations

New regulations have been introduced that govern how gaming operators can manage and protect their high value customers. Complying with these regulations requires a fundamental shift in the way player data is collected, managed, and used. Here are five steps you can follow to support compliance.

Engineering

Data quality vital signs: Five methods for evaluating the health of your data

It’s simple: Bad data quality leads to bad business outcomes. What’s not so simple is knowing whether the data at your disposal is truly accurate and reliable. This article highlights metrics and processes you can use to quickly evaluate the health of your data, no matter where your company falls on the data maturity curve.

Growth

Are voice assistant apps the future of customer engagement?

What is the future of voice interaction apps and how can they improve the customer experience? How much of your resources should you devote to voice interactions? Miguel Navarro, Digital Transformation Leader and Patented Inventor, touched on this and more in a recent episode of the Connected by mParticle podcast.

Growth

Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung

Erfahren Sie, wie das Zielgruppen-Team von Delivery Hero mParticle als zentrale Daten-Orchestrationsschicht nutzt, um strategische Kampagnen zur erneuten Kundenansprache über verschiedene Kanäle und Regionen hinweg zu starten.

Company

Podcast: mParticle CEO Michael Katz on the Group Chat podcast

mParticle CEO Michael Katz joins Drama, Dee, and Anand on the Group Chat podcast to talk about customer data platforms and the future of mParticle.

Engineering

How to choose the right foundation for your data stack

If you’re relying on downstream activation tools to combine data events into profiles, don’t. You’ll end up with fragmented and redundant datasets across systems. Enriching each data point before it is forwarded downstream will prevent this problem, but not all customer data infrastructure solutions deliver this capability.

Growth

Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow

In this episode we welcome Jordan Plecque, Analytics and Data Science Manager at ChowNow.

Growth

How to build a data-driven culture

Many business have data, but few are actually able to use their data to increase customer value. This post describes the technology and processes you can implement to build a data-driven culture that transcends individual teams and differing levels of technical understanding.

Growth

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

Kundendatenplattformen sind ein wichtiger Bestandteil der modernen Dateninfrastruktur. Erfahren Sie, was für den Aufbau einer Kundendatenplattform erforderlich ist und wie Sie feststellen können, ob der Aufbau einer eigenen Lösung oder die Zusammenarbeit mit einem führenden Anbieter der richtige Weg für Ihr Unternehmen ist.

Growth

Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen

Der Wegfall des Trackings durch Dritte bietet Marken die Möglichkeit, in eine moderne Dateninfrastruktur zu investieren und Vertrauen bei ihren Kunden aufzubauen. Erfahren Sie, wie Sie Ihre Datenlieferkette durch die Entwicklung einer Strategie für Erstpartei-Daten verändern können.

Company

mParticle Women in Leadership: Jillian Burnett

For the second installment of mParticle's Women in Leadership series, I spoke with Jillian Burnett, SVP of Customer Success at mParticle. Jillian shares how she manages her time across competing priorities, tips on setting yourself up for new opportunities, and more.

Engineering

Clear costs: How we used data aggregation to understand our Cost of Goods Sold

Understanding our cost allocation on the level of individual customers and services is an important metric for us to track. However, the major cloud providers do not readily provide this information, so to obtain it, our data engineering had to get creative. This case study describes how we built a custom library that combines data housed in disparate sources to acquire the insights we needed.

Growth

Avoiding the identity resolution trap

The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver. If your goal is to deliver personalized, privacy-compliant experiences at scale, here are three identity resolution mistakes you need to avoid.

Growth

Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday

In this episode we welcome Kevin Fitzpatrick, SVP of Digital and Performance Marketing at Ruby Tuesday.

Engineering

Smartype Hubs: Keeping developers in sync with your Data Plan

Implementing tracking code based on an outdated version of your organization's data plan can result in time-consuming debugging, dirty data pipelines, and misguided decisions. mParticle's Smartype Hubs helps your engineering team avoid these problems by importing the latest version of your Data Plan into your codebase using Github Actions.

Engineering

A simpler way to implement and maintain video analytics code

Video analytics are essential to maximizing the impact and value of video content. For technical teams, however, capturing this data can often be more challenging than collecting other user events. In this article, we’ll show how mParticle’s Media SDK simplifies this process for engineering teams, and provides data stakeholders with actionable user insights.

Growth

Ideal customer profiles are no longer enough

It's time to build a personalization program that treats your customers as humans, not as buying personas. Learn why ideal customer profiles are no longer enough for personalization, and how you can progress to delivering real-time, relevant customer experiences.

Company

Meet Higgs! mParticle's new brand character

We recently introduced Higgs, our new brand character. Here's a walkthrough of why we created Higgs, our design process from prototype to final version, and what Higgs means for mParticle.

Company

mParticle Women in Leadership: Karen Gallantry

For the first installment of mParticle's Women in Leadership series, we speak with mParticle Chief Revenue Officer Karen Gallantry. Karen discusses the habits that help her allocate time efficiently, the best advice she's received, book recommendations, and more.

mParticle Product

mParticle acquires Indicative to address data entropy

As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.

Company

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.

Growth

Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo

In this episode of the Connected, by mParticle podcast we welcome Taylor DiVincenzo, Solutions Engineer and Digital Existentialist.

mParticle Product

mParticle's Changelog is here!

See all of mParticle’s product releases in one place.

mParticle Product

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.