Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.
The Future of CDPs: Packaged and Composable
Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.
AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
From talking points to tangible outcomes: How we built an engineering culture that actually works
A strong “culture” is something every Engineering team touts, but often this amounts to flowery words in a mission statement. In my experience at mParticle, I’ve noticed that our culture is understood, practiced, and visible every day. Here are four key reasons why.
How we cut AWS costs by 80% while usage increased 20%
How do you replace a tire while driving on the highway? This is what it felt like to re-architect the engine behind one of our most heavily used and relied upon products, the mParticle Audience Manager. Here's how we optimized this critical piece of our architecture and positioned it to play a key role in the next phase of our growth, all while customer adoption and usage steadily increased.
Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew
In this bonus episode, we share a conversation between mParticle Chief Product Officer Chee Chew and CEO Michael Katz on how organizations can leverage data to create a competitive advantage.
Deliver more responsible experiences and comply with Gambling Commission regulations
New regulations have been introduced that govern how gaming operators can manage and protect their high value customers. Complying with these regulations requires a fundamental shift in the way player data is collected, managed, and used. Here are five steps you can follow to support compliance.
Data quality vital signs: Five methods for evaluating the health of your data
It’s simple: Bad data quality leads to bad business outcomes. What’s not so simple is knowing whether the data at your disposal is truly accurate and reliable. This article highlights metrics and processes you can use to quickly evaluate the health of your data, no matter where your company falls on the data maturity curve.
Are voice assistant apps the future of customer engagement?
What is the future of voice interaction apps and how can they improve the customer experience? How much of your resources should you devote to voice interactions? Miguel Navarro, Digital Transformation Leader and Patented Inventor, touched on this and more in a recent episode of the Connected by mParticle podcast.
Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung
Erfahren Sie, wie das Zielgruppen-Team von Delivery Hero mParticle als zentrale Daten-Orchestrationsschicht nutzt, um strategische Kampagnen zur erneuten Kundenansprache über verschiedene Kanäle und Regionen hinweg zu starten.
Podcast: mParticle CEO Michael Katz on the Group Chat podcast
mParticle CEO Michael Katz joins Drama, Dee, and Anand on the Group Chat podcast to talk about customer data platforms and the future of mParticle.
How to choose the right foundation for your data stack
If you’re relying on downstream activation tools to combine data events into profiles, don’t. You’ll end up with fragmented and redundant datasets across systems. Enriching each data point before it is forwarded downstream will prevent this problem, but not all customer data infrastructure solutions deliver this capability.
Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow
In this episode we welcome Jordan Plecque, Analytics and Data Science Manager at ChowNow.
How to build a data-driven culture
Many business have data, but few are actually able to use their data to increase customer value. This post describes the technology and processes you can implement to build a data-driven culture that transcends individual teams and differing levels of technical understanding.
Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?
Kundendatenplattformen sind ein wichtiger Bestandteil der modernen Dateninfrastruktur. Erfahren Sie, was für den Aufbau einer Kundendatenplattform erforderlich ist und wie Sie feststellen können, ob der Aufbau einer eigenen Lösung oder die Zusammenarbeit mit einem führenden Anbieter der richtige Weg für Ihr Unternehmen ist.
Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen
Der Wegfall des Trackings durch Dritte bietet Marken die Möglichkeit, in eine moderne Dateninfrastruktur zu investieren und Vertrauen bei ihren Kunden aufzubauen. Erfahren Sie, wie Sie Ihre Datenlieferkette durch die Entwicklung einer Strategie für Erstpartei-Daten verändern können.
mParticle Women in Leadership: Jillian Burnett
For the second installment of mParticle's Women in Leadership series, I spoke with Jillian Burnett, SVP of Customer Success at mParticle. Jillian shares how she manages her time across competing priorities, tips on setting yourself up for new opportunities, and more.
Clear costs: How we used data aggregation to understand our Cost of Goods Sold
Understanding our cost allocation on the level of individual customers and services is an important metric for us to track. However, the major cloud providers do not readily provide this information, so to obtain it, our data engineering had to get creative. This case study describes how we built a custom library that combines data housed in disparate sources to acquire the insights we needed.
Avoiding the identity resolution trap
The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver. If your goal is to deliver personalized, privacy-compliant experiences at scale, here are three identity resolution mistakes you need to avoid.
Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday
In this episode we welcome Kevin Fitzpatrick, SVP of Digital and Performance Marketing at Ruby Tuesday.
Smartype Hubs: Keeping developers in sync with your Data Plan
Implementing tracking code based on an outdated version of your organization's data plan can result in time-consuming debugging, dirty data pipelines, and misguided decisions. mParticle's Smartype Hubs helps your engineering team avoid these problems by importing the latest version of your Data Plan into your codebase using Github Actions.
A simpler way to implement and maintain video analytics code
Video analytics are essential to maximizing the impact and value of video content. For technical teams, however, capturing this data can often be more challenging than collecting other user events. In this article, we’ll show how mParticle’s Media SDK simplifies this process for engineering teams, and provides data stakeholders with actionable user insights.
Ideal customer profiles are no longer enough
It's time to build a personalization program that treats your customers as humans, not as buying personas. Learn why ideal customer profiles are no longer enough for personalization, and how you can progress to delivering real-time, relevant customer experiences.
Meet Higgs! mParticle's new brand character
We recently introduced Higgs, our new brand character. Here's a walkthrough of why we created Higgs, our design process from prototype to final version, and what Higgs means for mParticle.
mParticle Women in Leadership: Karen Gallantry
For the first installment of mParticle's Women in Leadership series, we speak with mParticle Chief Revenue Officer Karen Gallantry. Karen discusses the habits that help her allocate time efficiently, the best advice she's received, book recommendations, and more.
mParticle acquires Indicative to address data entropy
As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.
Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo
In this episode of the Connected, by mParticle podcast we welcome Taylor DiVincenzo, Solutions Engineer and Digital Existentialist.
mParticle's Changelog is here!
See all of mParticle’s product releases in one place.
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.
Prevent data quality issues with these six habits of highly effective data
Maintaining data quality across an organization can feel like a daunting task, especially when your data comes from a myriad of devices and sources. While there is no one magic solution, adopting these six habits will put your organization on the path to consistently reaping the benefits of high quality data.
How BD myShopi improved personalization while protecting consumer data privacy
BD myShopi connects consumers with exclusive deals from Europe's leading retailers. Learn how they leverage mParticle to present consumers with relevant offers while also supporting data privacy.
3 Tips on Growing a Startup from Nick Warner at Route
The future of every business is dependent on improving the customer experience. The first step to improving that experience is to know your customer. We spoke to one of the rising stars in growth hacking to learn his strategy.
Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro
In this episode of the Connected, by mParticle podcast we welcome Miguel Navarro, digital transformation leader and patented inventor.
Why I’m Here — I’ve joined mParticle to build the future of customer relationships
Access to accurate customer data, and the ability to turn it into actions that benefit customers, is the future of customer relationships. In this post, Katie Cerar discusses how she'll be helping brands build that future as Head of Product Strategy at mParticle.