Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
Engineering
Harveer Singh leads Western Union’s digital transformation with data
mParticle Product
Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Developer Deep Dive: mParticle Sample Apps
Growth
Unifying online and offline data to create a connected customer experience
Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships
Implement a CDP with ease using mParticle's sample applications
Data Subject Erasure Requests, made easy
What is Data Chaos? And how to solve it
The Connected Awards 2022
From talking points to tangible outcomes: How we built an engineering culture that actually works
How we cut AWS costs by 80% while usage increased 20%
Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew
Deliver more responsible experiences and comply with Gambling Commission regulations
Data quality vital signs: Five methods for evaluating the health of your data
Are voice assistant apps the future of customer engagement?
Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung
Podcast: mParticle CEO Michael Katz on the Group Chat podcast
How to choose the right foundation for your data stack
Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow
How to build a data-driven culture
Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?
Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen
mParticle Women in Leadership: Jillian Burnett
Clear costs: How we used data aggregation to understand our Cost of Goods Sold
Avoiding the identity resolution trap
Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday
Smartype Hubs: Keeping developers in sync with your Data Plan
A simpler way to implement and maintain video analytics code
Ideal customer profiles are no longer enough
Meet Higgs! mParticle's new brand character
mParticle Women in Leadership: Karen Gallantry
mParticle acquires Indicative to address data entropy
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
