Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
Growth
Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo
mParticle Product
mParticle's Changelog is here!
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Engineering
Prevent data quality issues with these six habits of highly effective data
How BD myShopi improved personalization while protecting consumer data privacy
3 Tips on Growing a Startup from Nick Warner at Route
Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro
Why I’m Here — I’ve joined mParticle to build the future of customer relationships
How to implement an mParticle data plan in an eCommerce app
What does good data validation look like?
Should you be buying or building your data pipelines?
Three threats to customer data quality (and how to avoid them)
Ask an mParticle Solutions Consultant: What is data quality?
When to use a data lake vs data warehouse
From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder
How Reverb optimized their data workflows at scale and gave users the rockstar treatment
How to assemble a cross-functional data quality team
mParticle's Series E: The rise of Customer Data Infrastructure
Connected, by mParticle Episode 2: Winning the streaming wars with Danny Joseph of Discovery
Announcing the Pathways Partner Program and Partner Portal
How to prepare for your Customer Data Platform implementation
What is data integrity and why does it matter for customer data?
Debug customer event collection in real time
Power first-party advertising with mParticle's Yahoo! integration
Everything you need to know about data integrations
How do CDPs benefit engineers?
What is a data plan, and why is it important to have one?
Three mobile campaigns that quickly grab consumer attention
Verbessert den Customer Lifecycle deiner mobilen App
Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform
Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.