CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
What the heck is reverse ETL?
Reverse ETL is a process in which data is delivered from a data warehouse to the business applications where non-technical teams can put it to use. By piping data from a data warehouse to downstream business systems, reverse ETL tools fill the gap between data storage and activation.
mParticle is now available for purchase on AWS Marketplace
mParticle is now available on AWS Marketplace, which means it is easier than ever for organizations to transform cross-channel, first-party data into deeper insights and better outcomes by connecting mParticle with 300+ integration partners, including Amazon Kinesis, RedShift, Mixpanel, Zendesk and Braze.
mParticle acquires Vidora, AI personalization platform for customer data
Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.
How to use data to deliver a personalized customer experience
Industry reports consistently share the consumers are more engaged when they receive timely, relevant personalized customer experiences. But how do you make sure that personalization is respectful and helpful, and not unwanted or creepy? The answer lies in designing the right data strategy, and working with the right data foundation.
An inside look in mParticle Journeys roadmap themes and initiatives
In this article, we break down the four themes of the mParticle Journeys product–testing and experimentation, analytics, orchestration, and experience delivery–and explain how you can get involved in shaping the future of Journeys features.
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.
Accelerate your GA4 migration with the mParticle GA4 integration
Skip the rip and replace work and migrate from Google Analytics Universal Analytics to GA4 with the flip of a switch using the mParticle GA4 integration.
Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths
In this episode we welcome MarTech expert Adam Griffiths.
Get instant insights into your first-party data set with mParticle Audience Estimator
It's hard to use customer data to drive business results when your customer data set is a black box. mParticle Audience Estimator allows you to understand the size of customer segments in seconds so that you can build better Audiences and optimize each customer's journey.
What is customer journey management, and how can you get started?
The average customer now needs six touchpoints before they make a purchase. How do you manage that experience so that it feels personalized at scale? In this article we’ll dive deep into customer journey management: what it is, why it’s important, and how to get started.
Turn data privacy into a competitive advantage with mParticle
The complexity of the global data privacy landscape presents a challenge for any business that collects and leverages customer data––especially those with a multinational customer base. mParticle simplifies this process by making it easy for customers to implement region-specific rules for collecting and forwarding customer data.
CDP vs. MDM: What’s the difference and which one should you use?
Although both solutions provide a centralized data foundation, Customer Data Platforms and Master Data Management are not mutually exclusive. This article discusses the differences between CDPs and MDMs, and clarifies when each solution should be used.