Blog

Growth

How does Google Tag Manager work?

Learn more about the benefits of Google Tag Manager and how it compares to other solutions on the market.

Engineering

New ways to understand in-app behavior with Apple iOS 16

With the latest updates to iOS and Xcode, Apple has introduced changes to its operating system and developer environment that give engineers and product teams creative new ways to uncover user behavior.

Growth

How to improve ROAS with predictive advertising

As paid media budgets tighten and consumer expectations increase, delivering highly-targeted paid campaigns is critical. This article walks through how predictive advertising can increase paid efficiency, and how you can get started with AI without a team of data scientists.

mParticle Product

Event Connection Health delivers enhanced visibility, control, and adaptability for developers

Event Connection Health is the first release in an upcoming series of features that give data teams more visibility and control over all their customer data with one integration. Developers can now save engineering hours by quickly troubleshooting most connection issues without having to open a support ticket.

Growth

Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants

On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.

Engineering

How does Azure work? An explanation of Microsoft’s cloud platform

Learn more about cloud platform Microsoft Azure and how it fits into your data infrastructure.

Engineering

How does Snowflake work? A simple explanation of the popular data warehouse

Learn more about what Snowflake is and how it fits into your data stack.

Growth

How to use your customer data to predict customer churn

As the cost of acquiring new customers increases, retaining your existing customer base is becoming more important. This article walks through how you can leverage customer data to predict customer churn risk and prevent churn before it happens.

Growth

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

After partnering with mParticle, the international restaurant brand CKE had the data foundation to completely modernize the digital experience of their brand, and position themselves for a technological transformation that will continue well into the future.

Growth

How ivee built a universal source of truth for customer data

Learn how ivee established a cross-functional data planning process and improved customer data quality across their marketing stack with mParticle.

mParticle Product

mParticle’s security posture protects client data from ever-evolving threats

Maintaining a robust data security infrastructure is critical for any enterprise, especially for businesses that store and process data for other organizations. This is why mParticle is committed to maintaining a best-in-class security posture that allows us to detect threats, prevent attacks, and keep client data safe from the ever-evolving threat of cybercrime.

Growth

Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley

In this episode we sit down with Sean Oakley of NBCUniversal to discuss the history of online advertising.