Blog

Engineering

Developer Deep Dive: mParticle Sample Apps

Recently, a cross-functional squad of engineers, PMs and designers at mParticle assembled to produce a labor of love––sample applications. These sample apps help developers implement our SDK in Web, iOS, and Android environments and understand the value of mParticle. Here’s the nuts-and-bolts story behind what they built, the technical choices they made while building these apps, and what they learned along the way.

Sean Ryan – May 05, 2022
integrating-online-and-offline-strategies

Growth

Unifying online and offline data to create a connected customer experience

Customers are now engaging seamlessly across both digital and in-store channels, and the experiences you deliver need to be equally seamless. Being able to integrate online and offline data in real time is critical not only to supporting data privacy, but also to making your customers feel valued.

Kiera Abbamonte – April 29, 2022

Growth

Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships

On a recent episode of the podcast Connected by mParticle, host Abhi Seeth sat down with Taylor DiVincenzo, Sr. Solutions Engineer, Brand Marketer, and Programmatic Media Buyer. His unique experience on all sides of the marketing equation led to a great conversation on how brands and vendors can foster meaningful partnerships.

Adam Dorsey – April 27, 2022

Engineering

Implement a CDP with ease using mParticle's sample applications

Developers rarely look forward to integrating third-party systems into their projects. The learning curve to understand vendor platforms is time-consuming and diverts attention away from more interesting product initiatives. Our sample applications address this problem by helping developers understand how mParticle works on various platforms and providing production-quality, copy/paste-ready code to implement our CDP with ease.

Sean Ryan – April 13, 2022

mParticle Product

Data Subject Erasure Requests, made easy

Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.

James Fang – April 13, 2022
data-chaos

Growth

What is Data Chaos? And how to solve it

As you successfully drive growth, the complexity of your data landscape increases significantly. Unpredictable changes, both internal and external, make it difficult to execute your customer data strategy at scale. This is data chaos, and to solve it you need to be able to adapt to the changes.

Michael Katz – April 04, 2022
connected-awards-2022

Company

The Connected Awards 2022

We're excited to announce the inaugural Connected Awards, created to recognize the individuals behind some of the most beloved brands in the world.

April 01, 2022
Engineering Culture

Company

From talking points to tangible outcomes: How we built an engineering culture that actually works

A strong “culture” is something every Engineering team touts, but often this amounts to flowery words in a mission statement. In my experience at mParticle, I’ve noticed that our culture is understood, practiced, and visible every day. Here are four key reasons why.

March 30, 2022

Engineering

How we cut AWS costs by 80% while usage increased 20%

How do you replace a tire while driving on the highway? This is what it felt like to re-architect the engine behind one of our most heavily used and relied upon products, the mParticle Audience Manager. Here's how we optimized this critical piece of our architecture and positioned it to play a key role in the next phase of our growth, all while customer adoption and usage steadily increased.

Yuan Ren – March 25, 2022

Growth

Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew

In this bonus episode, we share a conversation between mParticle Chief Product Officer Chee Chew and CEO Michael Katz on how organizations can leverage data to create a competitive advantage.

March 24, 2022
gambling-commission-regulations

Growth

Deliver more responsible experiences and comply with Gambling Commission regulations

New regulations have been introduced that govern how gaming operators can manage and protect their high value customers. Complying with these regulations requires a fundamental shift in the way player data is collected, managed, and used. Here are five steps you can follow to support compliance.

Simon Theakston – March 22, 2022

Engineering

Data quality vital signs: Five methods for evaluating the health of your data

It’s simple: Bad data quality leads to bad business outcomes. What’s not so simple is knowing whether the data at your disposal is truly accurate and reliable. This article highlights metrics and processes you can use to quickly evaluate the health of your data, no matter where your company falls on the data maturity curve.

Sean Ryan – March 21, 2022