Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
Engineering
How does Snowflake work? A simple explanation of the popular data warehouse
Growth
How to use your customer data to predict customer churn
How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools
How ivee built a universal source of truth for customer data
mParticle Product
mParticle’s security posture protects client data from ever-evolving threats
Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley
Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source
What’s the difference between predictive vs. prescriptive analytics?
How to assess your organization's customer data maturity
Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI
Transform customer data into predictive insights with an AI CDP
mParticle is now available for purchase on AWS Marketplace
mParticle acquires Vidora, AI personalization platform for customer data
How to use data to deliver a personalized customer experience
An inside look in mParticle Journeys roadmap themes and initiatives
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
Accelerate your GA4 migration with the mParticle GA4 integration
Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths
Get instant insights into your first-party data set with mParticle Audience Estimator
What is customer journey management, and how can you get started?
Turn data privacy into a competitive advantage with mParticle
CDP vs. MDM: What’s the difference and which one should you use?
What I learned at MAU Vegas 2022
CDP vs. CRM: What’s the difference, and is CDP the new CRM?
Transform your customer journey management with mParticle Journey Builder
How we reduced Standard Audience calculation time by 80%
How is mParticle different from other Customer Data Platforms?
MAU Vegas 2022: Everything you need to know
Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration
The engineer’s guide to working with marketers
Harveer Singh leads Western Union’s digital transformation with data
Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
