Blog

Growth

Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants

On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.

September 27, 2022
how-does-azure-work

Engineering

How does Azure work? An explanation of Microsoft’s cloud platform

Learn more about cloud platform Microsoft Azure and how it fits into your data infrastructure.

September 27, 2022
snowflake

Engineering

How does Snowflake work? A simple explanation of the popular data warehouse

Learn more about what Snowflake is and how it fits into your data stack.

September 27, 2022
predict-customer-churn

Growth

How to use your customer data to predict customer churn

As the cost of acquiring new customers increases, retaining your existing customer base is becoming more important. This article walks through how you can leverage customer data to predict customer churn risk and prevent churn before it happens.

Kiera Abbamonte – September 26, 2022

Growth

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

After partnering with mParticle, the international restaurant brand CKE had the data foundation to completely modernize the digital experience of their brand, and position themselves for a technological transformation that will continue well into the future.

Sean Ryan – September 27, 2022
mparticle-ivee

Growth

How ivee built a universal source of truth for customer data

Learn how ivee established a cross-functional data planning process and improved customer data quality across their marketing stack with mParticle.

September 16, 2022

mParticle Product

mParticle’s security posture protects client data from ever-evolving threats

Maintaining a robust data security infrastructure is critical for any enterprise, especially for businesses that store and process data for other organizations. This is why mParticle is committed to maintaining a best-in-class security posture that allows us to detect threats, prevent attacks, and keep client data safe from the ever-evolving threat of cybercrime.

Sean Ryan – September 08, 2022

Growth

Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley

In this episode we sit down with Sean Oakley of NBCUniversal to discuss the history of online advertising.

September 07, 2022

Engineering

Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source

mParticle makes it easy for engineers to accurately collect customer data by translating data schemas into production-ready code.

Sean Ryan – September 07, 2022

Growth

What’s the difference between predictive vs. prescriptive analytics?

Understand the difference between predictive analytics and prescriptive analytics and get tips on how you can begin using both types of AI insights to personalize the customer experience.

Kiera Abbamonte – September 02, 2022
customer-data-maturity-quiz

Growth

How to assess your organization's customer data maturity

Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.

Joey Colvin – August 31, 2022

Growth

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

AI-driven insights are powerful catalysts for supercharging your customer data. But all too often, these resources are siloed in data science departments, disconnected from go-to-market teams who possess the skills to maximize their value. This article demonstrates how mParticle can help you leverage intelligent attributes to maximize the impact of your engagement campaigns without engineering support.

Sean Ryan – August 30, 2022