Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
Growth
Maximize the ROI of your MarTech stack with this six-step checklist
How ChowNow improved data quality throughout their MarTech stack
mParticle Product
Increase user engagement by 2.5x with the mParticle Livelike integration
Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?
Intercom vs. Zendesk: Comparing features, integrations, and pricing
Engineering
BigQuery vs. Redshift: Which cloud data warehouse is right for you?
Kinesis vs. Kafka: Comparing performance, features, and cost
CDPs: Streaming vs batch?
What is identity resolution and how does it work?
What the heck is reverse ETL?
Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon
Klaviyo vs. Mailchimp: How to choose the right email solution for your team
Four key differences between Google Analytics Universal Analytics and GA4
OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration
Zendesk vs. Salesforce: Which CRM is better for your marketing team?
Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)
How to use first-party data for programmatic advertising
Snowflake vs. Redshift: Which Data Warehouse Is Better for You?
Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene
Snowflake vs. BigQuery: What are the key differences?
How we improved performance and scalability by migrating to Apache Pulsar
Deliver personalized loyalty experiences with the mParticle PAR Punchh integration
Four ways to drive retention with mParticle Lifetime Profiles for Audiences
Supercharge your SMS campaigns with the mParticle Attentive integration
How HBO Max launched personalized reengagement campaigns
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37
Google Tag Manager vs Google Analytics: What Are the Key Differences?
How does Google Tag Manager work?
New ways to understand in-app behavior with Apple iOS 16
How to improve ROAS with predictive advertising
Event Connection Health delivers enhanced visibility, control, and adaptability for developers
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
