Blog

Growth

Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon

On this episode host Abhi Seeth sits down with Karan Gupta, Global Head of CRM at meal delivery service Marley Spoon.

Growth

Klaviyo vs. Mailchimp: How to choose the right email solution for your team

Email Marketing Platforms allow you to turn data into business value by delivering personalized email experiences to your customers. Learn about the differences between Klaviyo and Mailchimp, two leading email platforms, and understand how to choose the right email solution for your needs.

Growth

Four key differences between Google Analytics Universal Analytics and GA4

The sunset of GA Universal Analytics is fast approaching! Learn more about the key differences between Universal Analytics and GA4 and how you can navigate the transition to GA4.

Growth

OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration

mParticle’s new Snapchat Conversions API integration can help you make the most of your Snapchat ad campaigns.

Growth

Zendesk vs. Salesforce: Which CRM is better for your marketing team?

CRMs are a critical piece of your MarTech stack. Learn the differences between Zendesk Sell and Salesforce, and how to choose the right CRM for your use cases, business goals, and budget.

Growth

Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)

In today’s data-driven environment, marketers need to be adept at certain data skills and concepts. This doesn’t mean they need to learn SQL and the ins and outs of querying a database, however. Rather, many marketers would be beter served by acquiring skills that augment their core competency: maximizing customer value.

Growth

How to use first-party data for programmatic advertising

The demise of third-party cookies is fundamentally changing the way marketing teams are approaching programmatic advertising. We recently spoke with Sean Oakley, Director of Data Product Management at NBCUniversal Media, about how he's navigating the market shift and developing a programmatic advertising strategy based on first-party data strategy.

Engineering

Snowflake vs. Redshift: Which Data Warehouse Is Better for You?

Learn how popular data warehouse providers Snowflake and Redshift compare in maintenance requirements, pricing, structure, and security so that you can understand which solution is right for your team.

Growth

Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene

In this episode, we sit down with René of Søstrene Grene and Kasper of Vertica to discuss how they leveraged the wisdom of hindsight to bring a beloved brick and mortar retail experience into the digital world.

Engineering

Snowflake vs. BigQuery: What are the key differences?

Learn more about the differences between two popular data warehouse solutions, Snowflake and Google BigQuery, and understand how to identify which is right for your team.

Engineering

How we improved performance and scalability by migrating to Apache Pulsar

We recently made a significant investment in the scalability and performance of our platform by adopting Apache Pulsar as the streaming engine that powers our core features. Thanks to the time and effort we spent on this project, our mission-critical services now rest on a more flexible, scalable, and reliable data pipeline.

mParticle Product

Deliver personalized loyalty experiences with the mParticle PAR Punchh integration

Power better loyalty experiences by forwarding high-quality customer data from mParticle to Punchh, and ingest loyalty insights from Punchh to mParticle to keep 360-degree customer profiles up-to-date.