AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Evaluating an Enterprise CDP? Consider these five critical requirements.
When it comes to comparing different CDP vendors, there are specific requirements that enterprise brands should consider carefully. By ensuring that your CDP partner delivers on these fronts, you can maximize the ROI of your CDP investment as your business continues to grow.
What is identity resolution and how does it work?
Building a 360-degree view of the customer is critical for personalizing the customer experience and supporting customer data privacy. Learn more about identity resolution, the process of unifying data from different sources and making it actionable for teams across the business.
What the heck is reverse ETL?
Reverse ETL is a process in which data is delivered from a data warehouse to the business applications where non-technical teams can put it to use. By piping data from a data warehouse to downstream business systems, reverse ETL tools fill the gap between data storage and activation.
Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon
On this episode host Abhi Seeth sits down with Karan Gupta, Global Head of CRM at meal delivery service Marley Spoon.
Klaviyo vs. Mailchimp: How to choose the right email solution for your team
Email Marketing Platforms allow you to turn data into business value by delivering personalized email experiences to your customers. Learn about the differences between Klaviyo and Mailchimp, two leading email platforms, and understand how to choose the right email solution for your needs.
Four key differences between Google Analytics Universal Analytics and GA4
The sunset of GA Universal Analytics is fast approaching! Learn more about the key differences between Universal Analytics and GA4 and how you can navigate the transition to GA4.
OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration
mParticle’s new Snapchat Conversions API integration can help you make the most of your Snapchat ad campaigns.
Zendesk vs. Salesforce: Which CRM is better for your marketing team?
CRMs are a critical piece of your MarTech stack. Learn the differences between Zendesk Sell and Salesforce, and how to choose the right CRM for your use cases, business goals, and budget.
Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)
In today’s data-driven environment, marketers need to be adept at certain data skills and concepts. This doesn’t mean they need to learn SQL and the ins and outs of querying a database, however. Rather, many marketers would be beter served by acquiring skills that augment their core competency: maximizing customer value.
How to use first-party data for programmatic advertising
The demise of third-party cookies is fundamentally changing the way marketing teams are approaching programmatic advertising. We recently spoke with Sean Oakley, Director of Data Product Management at NBCUniversal Media, about how he's navigating the market shift and developing a programmatic advertising strategy based on first-party data strategy.
Snowflake vs. Redshift: Which Data Warehouse Is Better for You?
Learn how popular data warehouse providers Snowflake and Redshift compare in maintenance requirements, pricing, structure, and security so that you can understand which solution is right for your team.
Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene
In this episode, we sit down with René of Søstrene Grene and Kasper of Vertica to discuss how they leveraged the wisdom of hindsight to bring a beloved brick and mortar retail experience into the digital world.
Snowflake vs. BigQuery: What are the key differences?
Learn more about the differences between two popular data warehouse solutions, Snowflake and Google BigQuery, and understand how to identify which is right for your team.
How we improved performance and scalability by migrating to Apache Pulsar
We recently made a significant investment in the scalability and performance of our platform by adopting Apache Pulsar as the streaming engine that powers our core features. Thanks to the time and effort we spent on this project, our mission-critical services now rest on a more flexible, scalable, and reliable data pipeline.
Deliver personalized loyalty experiences with the mParticle PAR Punchh integration
Power better loyalty experiences by forwarding high-quality customer data from mParticle to Punchh, and ingest loyalty insights from Punchh to mParticle to keep 360-degree customer profiles up-to-date.
Four ways to drive retention with mParticle Lifetime Profiles for Audiences
Learn more about mParticle Lifetime Profiles for Audiences and check out these four ways you can use Lifetime Profiles to increase retention and customer lifetime value.
Supercharge your SMS campaigns with the mParticle Attentive integration
By powering Attentive's best-in-class SMS capabilities with real-time customer data from mParticle, marketing teams can deliver more granular personalization and increase the impact of their SMS campaigns.
How HBO Max launched personalized reengagement campaigns
With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37
In this episode, we sit down with Human37 co-founders Julien De Visscher and Vincent Crochet to discuss tactics teams can use to get more data out of their customer data.
Google Tag Manager vs Google Analytics: What Are the Key Differences?
Google Tag Manager and Google Analytics are two different solutions, but when used in tandem they can help teams understand user engagement while increasing efficiency.
How does Google Tag Manager work?
Learn more about the benefits of Google Tag Manager and how it compares to other solutions on the market.
New ways to understand in-app behavior with Apple iOS 16
With the latest updates to iOS and Xcode, Apple has introduced changes to its operating system and developer environment that give engineers and product teams creative new ways to uncover user behavior.
How to improve ROAS with predictive advertising
As paid media budgets tighten and consumer expectations increase, delivering highly-targeted paid campaigns is critical. This article walks through how predictive advertising can increase paid efficiency, and how you can get started with AI without a team of data scientists.
Event Connection Health delivers enhanced visibility, control, and adaptability for developers
Event Connection Health is the first release in an upcoming series of features that give data teams more visibility and control over all their customer data with one integration. Developers can now save engineering hours by quickly troubleshooting most connection issues without having to open a support ticket.
Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How does Azure work? An explanation of Microsoft’s cloud platform
Learn more about cloud platform Microsoft Azure and how it fits into your data infrastructure.
How does Snowflake work? A simple explanation of the popular data warehouse
Learn more about what Snowflake is and how it fits into your data stack.
How to use your customer data to predict customer churn
As the cost of acquiring new customers increases, retaining your existing customer base is becoming more important. This article walks through how you can leverage customer data to predict customer churn risk and prevent churn before it happens.
How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools
After partnering with mParticle, the international restaurant brand CKE had the data foundation to completely modernize the digital experience of their brand, and position themselves for a technological transformation that will continue well into the future.
How ivee built a universal source of truth for customer data
Learn how ivee established a cross-functional data planning process and improved customer data quality across their marketing stack with mParticle.
mParticle’s security posture protects client data from ever-evolving threats
Maintaining a robust data security infrastructure is critical for any enterprise, especially for businesses that store and process data for other organizations. This is why mParticle is committed to maintaining a best-in-class security posture that allows us to detect threats, prevent attacks, and keep client data safe from the ever-evolving threat of cybercrime.