Blog

Engineering

Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source

mParticle makes it easy for engineers to accurately collect customer data by translating data schemas into production-ready code.

Growth

What’s the difference between predictive vs. prescriptive analytics?

Understand the difference between predictive analytics and prescriptive analytics and get tips on how you can begin using both types of AI insights to personalize the customer experience.

Growth

How to assess your organization's customer data maturity

Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity, and why it’s important for increasing the ROI of your MarTech stack.

Growth

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

AI-driven insights are powerful catalysts for supercharging your customer data. But all too often, these resources are siloed in data science departments, disconnected from go-to-market teams who possess the skills to maximize their value. This article demonstrates how mParticle can help you leverage intelligent attributes to maximize the impact of your engagement campaigns without engineering support.

mParticle Product

All mParticle customers can now try Indicative for free

mParticle customers can now try self-service analytics platform Indicative free for 30 days. Indicative helps marketers and PMs understand customer journeys, drive conversion, increase engagement, and retain customers––all without writing a line of code.

Growth

Transform customer data into predictive insights with an AI CDP

You don’t need an army of data scientists to generate predictive models from your customer data, or complicated pipelines to translate this intelligence into business value. mParticle is democratizing AI adoption, and turning what was once a pipe dream into a catalyst for your pipeline.

Company

mParticle is now available for purchase on AWS Marketplace

mParticle is now available on AWS Marketplace, which means it is easier than ever for organizations to transform cross-channel, first-party data into deeper insights and better outcomes by connecting mParticle with 300+ integration partners, including Amazon Kinesis, RedShift, Mixpanel, Zendesk and Braze.

mParticle Product

mParticle acquires Vidora, AI personalization platform for customer data

Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.

Growth

How to use data to deliver a personalized customer experience

Industry reports consistently share the consumers are more engaged when they receive timely, relevant personalized customer experiences. But how do you make sure that personalization is respectful and helpful, and not unwanted or creepy? The answer lies in designing the right data strategy, and working with the right data foundation.

mParticle Product

An inside look in mParticle Journeys roadmap themes and initiatives

In this article, we break down the four themes of the mParticle Journeys product–testing and experimentation, analytics, orchestration, and experience delivery–and explain how you can get involved in shaping the future of Journeys features.

Growth

The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4

On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.

mParticle Product

Accelerate your GA4 migration with the mParticle GA4 integration

Skip the rip and replace work and migrate from Google Analytics Universal Analytics to GA4 with the flip of a switch using the mParticle GA4 integration.