Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
mParticle Product
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
Simplify eCommerce Data Management with mParticle’s Shopify Integration
Introducing the new Certified Solutions Partner Program (beta)
Engineering
What is a UUID?
Growth
6 tips for building a Customer Data Platform tracking plan
Celebrating one year of Tech for Black Founders
Probabilistic vs deterministic: Which method should you be using for identity resolution?
How to leverage user data to improve customer service
How we improved our core web vitals by migrating to Gatsby
What is Gatsby?
Personalize Support with mParticle and Zendesk
Smartype Custom Receivers
Get ready for Apple’s App Tracking Transparency Framework
How to set up your Customer Data Platform team
What is data engineering?
Python and SQL: Complementary tools for complex challenges in data science
Where should you be building your audience segments?
The value of a universal customer ID across your tech stack
Relational vs. Non-Relational Databases
Data enrichment and machine learning: Maximizing the value of your data insights
How to manage data across your tech stack based on customer consent
How to stop endless data shipping cycles
Capture page navigation events in a React Application
How to support your behavioral marketing strategy with a Customer Data Platform
Data-informed Decision Making: What does it mean, and should you be doing it?
Track User Events in Single-Page Applications
What is a Customer Data Platform?
Avoiding the growth trap
Why real-time data processing matters
APIs vs. Webhooks: What’s the difference?
Modernize your audience segmentation strategy
What is data orchestration
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
