Real-time marketing for modern brands
Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?
In a recent Gartner survey, marketers were asked what technology trends they thought would have the largest positive impact on their companies marketing activities in the next 5 years. The number one answer was not machine learning, programmatic TV buying, chatbots, or VR—it was event triggered/real-time campaigns.
That’s because mobile has conditioned customers to expect that all of their experiences with a brand-whether in-app, web, physical store, or inbox—are contextualized to their preferences at that exact moment.
Getting there requires new strategies, skills, and technology architectures
Download the Real time, real results eBook to learn how marketers at innovative brands like Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create experiences that exceed customer expectations (and smash their KPIs in the process).
Latest from mParticle
Create personalized customer experiences at scale with Cordial and mParticle
With the new Cordial integration, marketers can create tailored customer experiences across email, web, mobile push, SMS, and direct mail that can adapt based on changing behavior or business needs for better engagement, deeper customer loyalty, and a greater return on marketing ROI.
Mobile Growth Summit
Meet with the mParticle team in Berlin, Germany from September 18-19.
Deliver more relevant customer experiences with AccuWeather Weather APIs
mParticle users can now further enrich customer profiles with valuable weather data to provide even greater context.