Tag

Customer acquisition

mparticle snapchat integration

Growth

OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration

katie-cerar

Company

Why I’m Here — I’ve joined mParticle to build the future of customer relationships

mparticle-yahoo-integration

mParticle Product

Power first-party advertising with mParticle's Yahoo! integration

mparticle-movable-ink

Growth

Three mobile campaigns that quickly grab consumer attention

mparticle-customlytics

Growth

Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map

mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

mParticle Product

Personalize Support with mParticle and Zendesk

universal-customer-id

Engineering

The value of a universal customer ID across your tech stack

customer acquisition and retention

Growth

Customer acquisition and retention: Which should you focus on?

amazon advertising targeting

mParticle Product

Target with precision with Amazon Advertising

data localization

mParticle Product

Introducing Data Localization from mParticle

mparticle liveramp

mParticle Product

mParticle LiveRamp for Targeting

goat customer story

CDP

GOAT's scalable lifecycle marketing strategy

user activity monitoring

mParticle Product

Activity Overview and new Audience features

how to measure video performance

mParticle Product

Measure video performance with Media SDK

accuweather apis

CX

Connect to AccuWeather APIs and deliver relevant customer experiences

user-aliasing-API

mParticle Product

User Aliasing API: Clarify customer journeys

Media Coverage

Assembly, activation, and the many flavors of Customer Data Platforms

Woman looking down at her phone.

Growth

Real-time marketing for modern brands

real time marketing

Guides

Real time, real results

dmp strategy

Growth

The DMP conundrum

Media Coverage

A marketer’s guide to CDPs (behind the hype edition)

Guides

Improve your mobile retargeting with Aarki

User attribute forwarding

mParticle Product

Lifetime Audiences and User Attribute Forwarding

mobile banking strategy

Growth

The rise of mobile banking strategy

customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Customer Data Platform Retail

Growth

Customer Data Platform Retail use cases

postmates customer story

Data strategy

Postmates' user experience testing platform

Media Coverage

It always make sense for apps to send personalized messages…except when it doesn’t

Webinars

Acquiring High-Value Users, The Right Way

14 eCommerce audiences marketers need to succeed

Growth

14 eCommerce audiences marketers need to succeed

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Growth

How SeatGeek tests new channels for growth

mParticle Product

Snapchat partnership with mParticle

Mobile-marketing-strategy

Growth

Inside Gilt's mobile marketing strategy

mParticle Product

Mixpanel partnership

user acquisition mobile games

Growth

Simplify user acquisition for mobile games

Engineering

App marketing using audience targeting

Engineering

The problem with app updates: Communication breakdown