Why I’m Here — I’ve joined mParticle to build the future of customer relationships
Access to accurate customer data, and the ability to turn it into actions that benefit customers, is the future of customer relationships. In this post, Katie Cerar discusses how she'll be helping brands build that future as Head of Product Strategy at mParticle.
Power first-party advertising with mParticle's Yahoo! integration
Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.
Three mobile campaigns that quickly grab consumer attention
Mobile users are always on the go. In this guest post, Shannon Cook, Director of Go-to-Market Enablement at Movable Ink, shares three mobile campaigns you can use to capture, and hold, your customers' attention.
Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map
There are many growth frameworks teams can use to manage the customer lifecycle. Not many, however, are designed specifically for mobile app marketing. This post walks through how you can use Customlytics's new Marketing Master Map to frame your mobile customer lifecycle.
Personalize Support with mParticle and Zendesk
You wouldn’t expect your Marketing or Product teams to function without data. Show your support team some love and help them provide personalized service, using the same data points you’re already collecting.
The value of a universal customer ID across your tech stack
Teams across industries are striving to create a consolidated view of their customers. But if that view isn't cleanly integrated with the tools and systems throughout the tech stack, growth teams aren't able to use it to drive results. Learn more about how you can implement a universal ID and make it available across the stack.
Customer acquisition and retention: Which should you focus on?
Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.
Target with precision with Amazon Advertising
With the new Amazon Advertising integration, marketers can target advertising on Amazon properties and across the web, with audiences based on reliable first-party customer data.
Introducing Data Localization from mParticle
mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.
mParticle LiveRamp for Targeting
mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.
GOAT's scalable lifecycle marketing strategy
Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.
Activity Overview and new Audience features
The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.
Measure video performance with Media SDK
mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.
Connect to AccuWeather APIs and deliver relevant customer experiences
mParticle users can connect to AccuWeather APIs to further enrich customer profiles with valuable weather data and provide even greater context.
User Aliasing API: Clarify customer journeys
mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.
Assembly, activation, and the many flavors of Customer Data Platforms
In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.
Real-time marketing for modern brands
Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?
Real time, real results
Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.
A marketer’s guide to CDPs (behind the hype edition)
AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.
mParticle announces Accelerator program to provide startups access to its enterprise-grade platform
New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.
Improve your mobile retargeting with Aarki
This workflow shows you how to create more granular, contextualized audience segments to better inform your real-time bidding for mobile retargeting at scale with Aarki and mParticle's AudienceSync User Attribute Forwarding feature.
Lifetime Audiences and User Attribute Forwarding
The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.
The rise of mobile banking strategy
Consumer finance is changing as more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger for mobile banking strategy. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.
CDP use cases: Retail Banking
Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: QSR
Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform Retail use cases
Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.
Audience suppression for paid media efficiency
By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by 30-40%.
Postmates' user experience testing platform
Learn how Postmates uses mParticle to power their user experience testing platform, leading to increased insights, improved customer experience, and better product output.
It always make sense for apps to send personalized messages…except when it doesn’t
Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.
Acquiring High-Value Users, The Right Way
Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.
14 eCommerce audiences marketers need to succeed
Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.
How SeatGeek tests new channels for growth
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Inside Gilt's mobile marketing strategy
Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.
Mixpanel is a product analytics platform that enables everyone to learn from and act on their mobile and web data.
Simplify user acquisition for mobile games
Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.
App marketing using audience targeting
By applying good business sense and using technologies such as mParticle, app marketing to mobile users via audience targeting doesn't have to be a chore.