Data-Driven Personalization

Create personalized experiences using historical and real-time customer data.

“mParticle brings our data into one place, so we can understand where users could benefit from an improved experience.”

Algorithms & Engineering Team Leader


Support better data analysis and segmentation.

  • Create powerful audience segments to re-engage customers based on historical context or distribute them for hyper-personalization in real time.

    Calculated Attributes
  • Computed fields maintained over time using billions of streaming events and user attributes.

    Rules and Transformations
  • Transform data at any stage of your customer data pipeline.

    mParticle + Liveramp
  • Combine the power of mParticle and LiveRamp to deliver world-class customer experiences at an unprecedented scale.

    Profile API
  • Leverage mParticle’s comprehensive, omnichannel user profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTPS request.


Calculated Attributes

Precise user and event attribute calculations

Record event frequency

Calculate the total number of times an event has occurred.

User behavior lists

Calculate unique list of values, unique count of values, and most frequent values seen for an event attribute.

Capture first occurrence

Calculate the first or last time an event has been seen, or the first/last value for an event attribute.

User profile enrichment

Enrich user profiles with computed fields that provide granular insights into consumer behavior.

Get started with mParticle today

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Startups can now receive up to one year of complimentary access to mParticle. Learn more