Data-Driven Personalization

Personalize the entire customer experience in real time

From first visit to lifetime satisfaction—build persistent cross-platform user profiles to drive one-to-one personalized experiences that delight your customers wherever they may be.

“mParticle brings our data into one place, so we can understand where users could benefit from an improved experience.”

Algorithms & Engineering Team Leader

Features

Streamline your segmentation. Simplify data analysis. Improve CX.

    Audiences
  • Create powerful audience segments to re-engage customers based on historical context or distribute them for hyper-personalization in real time.

    Calculated Attributes
    New
  • Computed fields maintained over time using billions of streaming events and user attributes.

    Rules and Transformations
  • Transform data at any stage of your customer data pipeline.

    mParticle + Liveramp
    New
  • Combine the power of mParticle and LiveRamp to deliver world-class customer experiences at an unprecedented scale.

    Profile API
    New
  • Leverage mParticle’s comprehensive, omnichannel user profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTPS request.

Calculated Attributes

New

Get deeper insight with user and event attribute calculations

Record event frequency

Calculate the total number of times an event has occurred.

User behavior lists

Calculate unique list of values, unique count of values, and most frequent values seen for an event attribute.

Capture first occurrence

Calculate the first or last time an event has been seen, or the first/last value for an event attribute.

User profile enrichment

Enrich user profiles with computed fields that provide granular insights into consumer behavior.

Built for personalization at scale

    1000s

  • Of real-time audiences across customers

    75+

  • Audience partner integrations

    20

  • Millisecond response rate

    99.99%

  • Average uptime SLA

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to one year of complimentary access to mParticle. Learn more