Data Transformation

Define how customer data is formatted and monitor it all in real time.

Transform data at scale

  • Systematically cleanse and dedupe data as it’s collected
  • Standardize naming conventions and format across the business
  • Map events and attributes from diverse sources to a single schema

Create alignment around your data strategy

  • View all data being collected, used, and shared across your stack
  • Describe your data in human terms
  • Create a cohesive data strategy across your organization

Monitor the supply chain

Data Master

Gain a transparent view of all incoming data and where it’s being sent

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Live data log

Verify systems are receiving the most up-to-date data with a live data log


Get alerted to any data collection and forwarding issues in real time

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to one year of complimentary access to mParticle. Learn more