Data Transformation

Define how customer data is formatted and monitor it all in real time.

Transform data at scale

  • Systematically cleanse and dedupe data as it’s collected
  • Standardize naming conventions and format across the business
  • Map events and attributes from diverse sources to a single schema

Control what data is shared

  • Instantly turn data destinations on and off in a matter of seconds
  • Determine at a granular level what data to share with each partner
  • Use conditional logic to create advanced filters and forwarding rules

Monitor the supply chain

Data blueprint

Gain a transparent view of all incoming data and where it’s being sent

Live data log

Verify systems are receiving the most up-to-date data with a live data log


Get alerted to any data collection and forwarding issues in real time

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

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