Single Customer View
Unify data across the entire customer journey to optimize your marketing and analytics practices.
Collect data across all customer touchpoints
- Gather customer, transaction, and engagement data from disparate sources with pre-built connectors and APIs
- Store and replay historic data to power full lifecycle marketing and analytics
Unify data into a comprehensive profile
- Consolidate customer identifiers and activity into a single master profile
- Update profiles in real-time as customers move along the buying process
- Search and view all customer identifiers, attributes, and activity in one place
- Profile API makes your user insights available to create hyper-personalized experiences in-app, on your website, and on any messaging channel, even IRL
Expand the breadth of insights available to your marketing tools of choice.
Send data to analytics systems via batch or stream processes.
Give support and helpdesk personnel access to full customer relationship histories.
Unify mobile and web data into a single customer view
Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.
Learn how Postmates unifies data to deliver a world-class customer experience
Postmates is an on-demand delivery platform with the largest delivery fleet in over 45 major US cities. Unlike traditional delivery services, Postmates can power local, on-demand logistics from any store or merchant for a variety of products.
Connect mobile and web data to Adobe Analytics
This workflow will show you how to use mParticle to collect user engagement data and attributes from your web and mobile/connected device properties and connect them to Adobe Analytics in a matter of minutes.