Single Customer View
Unify data across the entire customer journey to optimize your marketing and analytics practices.
Collect data across all customer touchpoints
- Gather customer, transaction, and engagement data from disparate sources with pre-built connectors and APIs
- Store and replay historic data to power full lifecycle marketing and analytics
Unify data into a comprehensive profile
- Consolidate customer identifiers and activity into a single master profile
- Update profiles in real-time as customers move along the buying process
- Search and view all customer identifiers, attributes, and activity in one place
Expand the breadth of insights available to your marketing tools of choice.
Send data to analytics systems via batch or stream processes.
Give support and helpdesk personnel access to full customer relationship histories.
Latest from mParticle
Audience suppression for paid media efficiency
By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by 12%.
Real-time, contextual marketing, across every channel
Overstock built a modern, best-of-breed marketing stack—with the customer at the core.
What’s new at mParticle, June 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.