Single Customer View
Unify data across the entire customer journey to optimize your marketing and analytics practices.
Collect data across all customer touchpoints
- Gather customer, transaction, and engagement data from disparate sources with pre-built connectors and APIs
- Store and replay historic data to power full lifecycle marketing and analytics
Unify data into a comprehensive profile
- Consolidate customer identifiers and activity into a single master profile
- Update profiles in real-time as customers move along the buying process
- Search and view all customer identifiers, attributes, and activity in one place
Expand the breadth of insights available to your marketing tools of choice.
Send data to analytics systems via batch or stream processes.
Give support and helpdesk personnel access to full customer relationship histories.
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New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.
Introducing the Profile API for hyper-personalization at scale
Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.
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